Awards

• Winner of Business Book Awards: Short Business Book Category 2022

Overview

It’s not about more clients. It’s about more of The Right Clients. It’s better to have a few of The Right Clients than a lot of the wrong clients. When your business is filled with the wrong clients, you’ll feel stretched thin, because nothing is ever enough. You’ll feel that you can’t do your best work and you’re not being true to yourself. And you’ll start to see your relationships suffer. The only way forward is for you to choose who you work with. Because it’s not just that you need to be right for your clients. Your clients also need to be right for you. This book will lead you to: Figure out who your true niche is. Find clients who truly value your work. Filter your clients before they start with you. Free yourself from the clients you secretly dread. Focus your energy on the people who matter. Fill your business with more of The Right Clients. Feel aligned and authentic to your work and words.

Full Product Details

9781781336526

Table of Contents

Reviews

Chet's insights on ideal clients, and how to find them, are incredible! This book provides you with a mantralike manifesto to find the clients and customers you want to work with. Paul Fernandez, Co-Founder and CEO, The Growth Guys A page-turner like no other. This succinct and impactful book flips the tired concept of the customer avatar on its head and kicks it into touch. Many of the insightful lessons seem obvious in hindsight - but that is a testament to Chet's ability to dissect the complexities of value-driven behaviour and present them in meaningful, practical, and applicable ways. I now feel equipped to attract clients I can serve at the highest level through work that gives me boundless energy, lifelong fulfilment and a more profitable business. Dr Steve Day, BSc Hons BMBS. Business Coach, Founder of Systems and Outsourcing I loved Chet's first book Work Worth Doing, so I was delighted when I heard about his second offering - The Right Clients. This book is packed full of insightful and accessible advice, written by someone who gets it and has been on the journey themselves. The writing itself is wonderful - it sang to my brain. It gave me a deep sense of knowing who The Right Clients are for me, and that clarity from within has created a new energy for growing my business. Whether you've been in business a few months or a few decades, this practical guide will help you find the niche and the people that truly value your work. A great read for all coaches and entrepreneurs navigating this complex world. Beth Stallwood, Leadership and Life Coach, Founder of Create WorkJoy This book is a little gem. Chet has created a beautiful balance between an insightful read and a useful, practical guide. It made me stop, evaluate, look inward and ask the right questions about The Right Clients. The book takes you on a journey to find out who is important, to learn how to focus on them, and to understand how this impacts your business and your life. Chet's words give you permission to trust in yourself to make difficult decisions, and carry them out with purpose and ease, so both you and your business can flourish. The Right Clients is relatable, individual, and invaluable for business owners who want to show up authentic, happy and strong for their people - the right people. Suzanne Keatley, Women's Coach and Mentor, Founder of Fitology Hub Chet's words are grounding and stabilising. They give you permission to finally relax into doing your authentic work for your authentic people. His insightful and powerful perspective on finding The Right Clients (and having them find you) shifts away from the usual rhetoric of business guidance, and towards something you can really sink your teeth into. This book connects on so many levels, bringing to full awareness the huge impact that our clients have on our lives, and the potential we have to impact the right people. Spend time with Chet's questions. Let them seep and sink into your current beliefs. Return to the scenarios he provides. Use his guides to mould your confidence and purpose. And discover for yourself that who you serve best will also serve you best. Elizabeth Brown, Personal Development Coach, MindBodyLife Coaching I immediately felt like I was in safe hands reading The Right Clients. Chet's words are filled with the confidence and camaraderie of a trusted guide; inviting us into new perspectives and motivating us towards meaningful change. Through his playful and thought-provoking writing approach, Chet dissolves industry myths and reconnects us to vision and potential in our business and in our life. The Right Clients is as supportive as it is challenging, and as illuminating as it is pragmatic. Chet skilfully reminds us of what we already know and lets us in on the lessons that only he could know given his industry experience and unique insight. He shares with generosity, honesty and lucidity. Often, I found myself smiling in appreciation of his creative use of language, in being seen and understood, and in several moments of surprise. The energy and momentum build as Chet navigates us through this new terrain towards a rousing call to action, promising a new kind of working and a new kind of living. Affirming, disruptive and liberating, on finishing The Right Clients I feel reenergised, inspired and ready for more. Ruth Coates MBACP, Psychotherapist and Therapeutic Writing Guide, Founder of Writing Unbound

Author Information

Chet Morjaria is a business and communications coach and founder of Realign Global. Realign Global coaches entrepreneurs who love what they do to create meaningful offerings and marketing that are a true reflection of their value and values. What makes this Work Worth Doing to Chet is when his clients, The Right Clients, feel deeply aligned to their work, their words and their world.

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