Overview

Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales. Industry experts offer advice and best practices, using real-world examples to illustrate the power of analytics and on-the-ground implementation of predictive ABM initiatives. Covering the complete spectrum from why? to how?, this book provides an invaluable resource for B2B marketers seeking a step forward in the rapidly-evolving marketplace. Business-to-business sales makes up roughly 45 percent of the economy, and the power of predictive marketing has been proven time and again in the consumer sphere. This guide is the only resource to merge these two critical forces and provide clear guidance for the B2B space. ● Supercharge your demand waterfall ● Align marketing and sales ● Learn best practices from industry experts ● Grow revenue with account-based marketing

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Samrat Upadhyay is the author of Arresting God in Kathmandu, a Whiting Award winner, and The Guru of Love, a New York Times Notable Book and a San Francisco Chronicle Best Book of the Year. He has written for the New York Times and has appeared on BBC Radio and National Public Radio. Samrat is the director of the creative writing program at Indiana University. Shashi Upadhyay is cofounder and CEO of Lattice Engines, a company delivering Artificial Intelligence applications to help businesses market and sell more effectively. He is a former data scientist at Cornell University and partner at McKinsey & Company. Eric Jason Martin is a producer, director, and voice performer based in Los Angeles. He is the AudioFile Earphones and Audie Award-winning narrator of over 200 audiobooks, including works by Kurt Vonnegut, David Foster Wallace, Karin Slaughter, and Lee Child. Eric's recent productions include the Audible Original Stinker Lets Loose!, a New York Times Monthly Bestseller also starring Jon Hamm and Rhea Seehorn, and he is the director of Kate McKinnon and Emily Lynne's musical comedy series Heads Will Roll for Broadway Video and Audible. Kent McCormick is cofounder and VP of Innovation and Data Science at Lattice Engines, where he's responsible for setting strategy and innovation direction. Previously, he served as director of business operations at EMC and as a consultant at McKinsey & Company. Eric Martin, the narrator of close to 100 audiobooks, is an AudioFile Earphones Award winner and Audie Award finalist. He has written and directed original comedy programming for Audible Channels and for the Howl network, including the series Brief Interviews with Hideous Monsters and Festival Supreme, a documentary of Tenacious D. He is also the creator of the hit podcast and web series This American Wife, a gentle parody of the public radio format. Eric works as a casting director, and lives in Los Angeles.

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