Overview

A comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, The Reluctant Entrepreneur: Turning Dreams into Profits addresses the fears and misconceptions that many people have about starting their own businesses, walking prospective owners through the necessary decisions they need to make before even putting a business plan in place or talking with a bank. Presenting solid, reliable strategies based on author Michael Masterson's own successful practices, and debunking some common illusions entrepreneurs have about their businesses, the book is a vital resource for anyone looking to avoid the pitfalls that threaten many new businesses.

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9798200546121

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Michael Masterson started his first business when he was eleven years old, and in the forty-five years that have elapsed since then, he has started dozens of successful businesses. The author of numerous business books, several of them New York Times and Wall Street Journal bestsellers, Masterson consults for private clients and writes the Palm Beach Letter, a newsletter for individual investors. Stephen Dexter, known for his fearlessly truthful and versatile performances and a voice that is both commanding yet vulnerable, has quickly established himself as a narrator of note. His past credits include Reckless by Lex Martin, Cole by Tijan, Solace Island by Meg Tilly, The Lying Woods by Ashley Elston, and Marriage Of Inconvenience by Penny Reid.

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