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OverviewYou're too close to your business, and it's killing your creativity Traditional business structures love stability and predictability. Yet many organizations believe the two essential ingredients for long-term success are creativity and innovation. Kiirsten May and Alex Varricchio, founders of the marketing agency UpHouse, call the relationship between these two opposing expectations the Proximity Paradox(TM)--the belief that those who are closest to a subject are best-qualified to innovate for it, when, in reality, intense proximity limits creativity. Instead, people need to create distance from challenges in order to see the best way forward. May and Varricchio believe that until we can separate innovation and execution within ourselves, we will only innovate to the level at which we can execute the idea. To be effective, we need to create distance between our innovation brain and our execution brain. Unpacking ten common Proximity Paradoxes that affect a company's people, processes, and industry, the authors share some practical ideas to create the distance necessary for your next great idea. An especially valuable book for creatives, and non-creatives in creative industries, but equally applicable to all businesses that depend on innovation. Full Product DetailsAuthor: Alex Varricchio , Kiirsten May , Stephen BowlbyPublisher: Gildan Media Corporation Imprint: Gildan Media Corporation Edition: Library Edition ISBN: 9798200574384Publication Date: 28 April 2020 Audience: General/trade , General Format: Audio Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationAlex Varricchio is coauthor, with Kiirsten May, of The Proximity Paradox: How to Create Distance from Business as Usual and Do Something Truly Innovative . Kiirsten May is coauthor, with Alex Varricchio, of The Proximity Paradox: How to Create Distance from Business as Usual and Do Something Truly Innovative . Stephen Bowlby has worked as a professional voice actor for more than forty years. His experience spans animation, character work, commercials, and narration. He has read numerous audiobooks throughout his career, including titles by Harold Robbins, Stuart M. Kaminsky, John Sculley, William P. McGivern, and Starbucks CEO Howard Schultz. Tab Content 6Author Website:Countries AvailableAll regions |
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