Overview

The accounting industry is changing rapidly. Cloud software, Robotic accounting, Artificial Intelligence and other developments are increasingly doing the work accountants and bookkeepers have been doing. If you, as a financial professional, want to stay relevant, you need to deliver value that goes beyond compliancy work. You need to become a profit advisor. In The Profit Advisor bestselling author, entrepreneur and keynote speaker Femke Hogema, gives you concrete and practical methods and skills to become a profit advisor. She shows you how you can help your clients build a financially healthy and profitable company. She also learns you how you can transition from hourly billing to a pricing system where your clients pay you for the value you offer. A wake-up call for financial professionals A very practical and accessible book for bookkeepers, accountants, CPA's and other financial experts who know they need to change and want to know how Written by the author of three bestselling books Dig deep into this book. It will be time well spent. This book contains the most important information you can have. It is not stuck in theory and noble ideas... instead it walks you through the exact steps you need to be successful. When you are finished reading the book, I think you will be as grateful to know Femke as I am. She is that good. This book is that good. Enjoy. - Mike Michalowicz, author of Profit First.

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9789493056589

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Reviews

Understanding the value you can provide for your clients once you move past your traditional role and into the advisory role is hard to imagine unless you've done it - until now. Femke walks you through the process in a way that's clear, easy to follow and realistic. The needs of the entrepreneur are changing and if you're not positioned to partner with your clients as their trusted and much needed advisor, you're falling behind. I would urge you to read and implement everything she teaches in this book now! - Lisa Campbell, CPB, CPFP, Profit Strategist, The Marcam Group, Canada I'm a raving superfan. This book is a MUST for all financial advisors, especially tax experts, who crave to become a trusted advisor for their customers. Embrace the opportunities, that come with the development of artificial intelligence - start your journey now and help your customers to grow a healthy, thriving and profitable business. It's all laid out in this book - step by step! - Benita Koenigbauer, Steuerberaterin, Germany In The Profit Advisor, Femke builds four foundational pillars for the future of the accounting profession. Accounts production is the beginning of the conversation with the client, not the end. To be an outstanding advisor, you have to be emotionally and proactively invested in your client's goals. The client's understanding of how you can help them beyond the basics cannot be assumed, they need to be educated on an ongoing basis. For an advisor to reach their own goals, they must be intentional and specific in their planning. This is the first time I have read a book which brings together all the aspects required for a 21st century accounting professional to thrive rather than survive, as standard. Most importantly, the book challenges the reader to act and then provides a framework for doing exactly that, which is critical for any professional looking to escape 'The Compliance Trap'. - Martin Bissett, Founder - The Upward Spiral Partnership Ltd, United Kingdom The Profit Advisor clearly explains the challenge that both business owners and their accountants face in working together. Technology is changing rapidly and constantly. Business is moving faster than ever. Accountants must move quickly too to provide their clients with relevant information to guide them towards profitability. Having been on this journey myself with my accounting practice, this book helped me refine my product offerings to ensure we are meeting our clients needs and are helping them to achieve their profit goals. This book is easy to read and will give you the steps necessary to move you down the advisory path quickly. - Cyndi Thomason, CEO/Founder bookskeep, USA

Author Information

Femke Hogema started her career as financial controller for large international companies. She loved numbers and the clarity they provide. But she also noticed the struggle of entrepreneurs with numbers and their accounts. Entrepreneurs find their finances boring, complicated and theoretical. Femke realized entrepreneurs are hurting their companies and lives by ignoring their numbers and she decided to help them build financially healthy and profitable businesses. Today she owns two companies: Profit First Professionals BV and Healthy Finance. She wrote three bestselling books, is a frequently asked (international) keynote speaker and co-hosted a popular television show helping entrepreneurs achieve profitability.

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