Overview

"The Primary Problem: The Reason Your Business Underperforms Despite Your Best EffortsDiscover the Single Biggest Obstacle to Extraordinary Growth and the Four Steps to Overcome It Several years ago, author Scott McKain heard a highly impactful and inspiring story. You may have already discovered it. Ben Hunt-Davis, a member of the rowing team that won Gold in the 2020 Sydney Olympic Games, has written a book on this unique legend. His British rowing team set a remarkable goal of winning the Gold Medal in just two years. They achieved this incredible feat by funneling every action and each decision through a single question: ""Does it make the boat go faster?"" Some ideas or projects might be fine for another time, but because they only had two years to achieve their objective, they purposefully limited their actions to those that made the boat go faster. Given the current business landscape, we are at a crucial point where our businesses must not just survive but thrive. With more demanding customers than ever, technology advancements like AI leveling the playing field, and more options available in both the B2B and B2C arenas than ever before, time is of the essence. To succeed, we need to focus all our efforts around this single, urgent question: How do we get more customers to spend more money more often and give us more referrals? This is the key. It's the primary problem that your business faces. In other words, our version of ""Does it make the boat go faster?"" must become ""Does this compel more customers to spend more money more often and provide us with more referrals?"" How you can answer this essential question and solve your primary problem is found on the pages of this short and distinctive book."

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"Scott McKain is an internationally known distinction expert, bestselling author, and iconic keynote speaker. Scott's unique platform style has earned him induction into the Professional Speakers Hall of Fame, and his remarkable content earned him membership (along with Dale Carnegie, Zig Ziglar, and Og Mandino) as one of only twenty-four people selected for inclusion in the Sales and Marketing Hall of Fame.He is currently ""In Residence Expert on Distinction and Relevance"" at High Point University, named by U.S. News & World Report as the nation's ""most innovative"" university.Scott has over three decades of research and experience. He has spoken and consulted for the world's most influential corporations, presenting his business strategies on platforms in all fifty states and forty countries.Scott McKain's book ICONIC was named a Forbes ""Top 10 Pick of the Year."" It is an instruction guide for professionals and organizations to become so distinctive that they not only stand out in their industry but also set the benchmark for innovation, customer experience, and employee culture.Scott and his wife, Tammy, reside in Las Vegas, Nevada, and Fort Wayne, Indiana."

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