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OverviewThe PR Knowledge Book is for everyone, irrespective of where you are in the world—whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails. This book covers everything within the world of PR from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed with powerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business. Full Product DetailsAuthor: Sangeeta WaldronPublisher: Business Expert Press Imprint: Business Expert Press Dimensions: Width: 15.20cm , Height: 0.80cm , Length: 22.90cm Weight: 0.213kg ISBN: 9781949991642ISBN 10: 1949991644 Pages: 150 Publication Date: 30 July 2019 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsKnowledge is power and this book is powerful knowledge. Clear, direct and creative: it explains the igital landscape of PR for practitioners and clients alike.--Julia Hobsbawm OBE, editor-at-large, THRIVE Global, and author, Fully Connected: Social Health in an Age of Overload ""Smart and efficient PR is becoming even more critical now than ever for brands, with the advent of the digital world. The PR Knowledge Book from the expert Sangeeta Waldron helps businesses to unlock opportunities and to maneuver through challenges in a fast changing world. Highly recommended.""---Jérôme Chouchan, Godiva Chocolatier, president, Japan, South Korea, Asia, and Australia Knowledge is power and this book is powerful knowledge. Clear, direct and creative: it explains the igital landscape of PR for practitioners and clients alike.--Julia Hobsbawm OBE, editor-at-large, THRIVE Global, and author, Fully Connected: Social Health in an Age of Overload Smart and efficient PR is becoming even more critical now than ever for brands, with the advent of the digital world. The PR Knowledge Book from the expert Sangeeta Waldron helps businesses to unlock opportunities and to maneuver through challenges in a fast changing world. Highly recommended. ---Jerome Chouchan, Godiva Chocolatier, president, Japan, South Korea, Asia, and Australia "Knowledge is power and this book is powerful knowledge. Clear, direct and creative: it explains the igital landscape of PR for practitioners and clients alike.--Julia Hobsbawm OBE, editor-at-large, THRIVE Global, and author, Fully Connected: Social Health in an Age of Overload ""Smart and efficient PR is becoming even more critical now than ever for brands, with the advent of the digital world. The PR Knowledge Book from the expert Sangeeta Waldron helps businesses to unlock opportunities and to maneuver through challenges in a fast changing world. Highly recommended.""---Jérôme Chouchan, Godiva Chocolatier, president, Japan, South Korea, Asia, and Australia" Author InformationSangeeta Waldron is a PR exert and visiting lecturer at Coventry University, United Kingdom. Tab Content 6Author Website:Countries AvailableAll regions |
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