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OverviewThe Power of Personal is a business development handbook for organisations selling high value services in highly competitive markets where there is a financial or reputational risk to the client, where trust is paramount and where relationships are everything. This book will show you how to: • Identify the priority sectors, organisations and people to fulfil your business ambitions • Realise the massive untapped potential that already exists in your client base and your own people • Make every client interaction human and build exceptional relationships based on trust and mutual respect • Gain a competitive advantage by putting personalisation at the heart of everything you do • Develop a methodology for your whole team that enables you to leverage more from the time and money spent on marketing, communications and business development If you’re an ambitious leader or partner in a professional services firm and you want to secure more work and attract top talent, you need to read this book. Full Product DetailsAuthor: Liz WhitakerPublisher: Rethink Press Imprint: Rethink Press Dimensions: Width: 14.00cm , Height: 0.80cm , Length: 21.60cm Weight: 0.170kg ISBN: 9781781333556ISBN 10: 1781333556 Pages: 312 Publication Date: 07 May 2019 Audience: General/trade , Professional and scholarly , General , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviews'This book hits a lot of the right spots for me: how to future proof client relationships, leverage internal talent and ensure that time and money spent on marketing are well spent. It's thought-provoking and accessible. Reading it has been a good investment of my time.' David Fennell, Chief Executive, Gowling WLG 'If you want your marketing to stand out from the crowd and get you the results that you have always wanted, I highly recommend that you read The Power of Personal and really apply the lessons learned.' Derek Allen Mason CEng PrEng MSc(Eng) MSAICE MICE MIStructE Founding Director of Super Structures Associates Limited 'My focus is on the numbers, so any book that shows us (with this degree of class) how to protect and grow the 20% that provides the 80% - which might then easily increase profits exponentially - is my perfect read!' Glyn Morris Partner - Head of Finance (non-lawyer), Higgs & Sons 'Twenty-two years of talking to good clients about what they really value confirms strong relationships are top of the list. The Power of Personal gives a brilliant structure and approach that even those at the top of their game would find invaluable.' Nicola Duke, Head of Client Care, Mills & Reeve 'I'm all for finding technology that makes life easier and maximises value for the ultimate client. The Power of Personal combined with the Propella software hits that spot. It's clever and gives firms what they're looking for in their marketing. The advantage.' Derek Southall, CEO Hyperscale Group Limited 'Like many barristers I'm a reluctant marketeer. However, using the thinking outlined in this book was well within my comfort zone. Quite simply it showed me how to build a practice with people I already knew. No dramas, no difficult conversations, no extra work for the clerks.' Jonathan Davies, Barrister, Serjeants' Inn Chambers 'In our work to obtain new clients we used the thinking behind The Power of Personal to convert a random unstructured approach into a focused one. This helped us to identify the appropriate clients for our business and their relevant business needs. Success came quickly and some of our significant growth is down to this thinking.' Nick O'Hara, Managing Director, Thursfields Solicitors 'This is the book I have been waiting for. The silver bullet to developing a business pipeline is making mutual and meaningful connections. That's what you get here. It doesn't matter if you are new to marketing or already have an established career, The Power of Personal deserves a spot on your bookshelf.' Maeve Jackson, Marketing and BD Director 'The tried and tested PACE methodology and pipeline is all about showing professional firms how to win more of the right work from the right clients at the right price. Here is a book that makes clever use of communications to achieve exactly that at every stage of the PACE journey.' John Monks, Managing Partner, The PACE Partners 'What stood out for me was the realisation that, despite the age of technology we live in, people still buy from people and we have all lost sight of that personal touch. The book brings this back to the forefront of our minds. Teresa Pugh, Practice Manager, New Park Court Chambers ‘This book hits a lot of the right spots for me: how to future proof client relationships, leverage internal talent and ensure that time and money spent on marketing are well spent. It’s thought-provoking and accessible. Reading it has been a good investment of my time.’ David Fennell, Chief Executive, Gowling WLG ‘If you want your marketing to stand out from the crowd and get you the results that you have always wanted, I highly recommend that you read The Power of Personal and really apply the lessons learned.’ Derek Allen Mason CEng PrEng MSc(Eng) MSAICE MICE MIStructE Founding Director of Super Structures Associates Limited ‘My focus is on the numbers, so any book that shows us (with this degree of class) how to protect and grow the 20% that provides the 80% – which might then easily increase profits exponentially – is my perfect read!’ Glyn Morris Partner – Head of Finance (non-lawyer), Higgs & Sons ‘Twenty-two years of talking to good clients about what they really value confirms strong relationships are top of the list. The Power of Personal gives a brilliant structure and approach that even those at the top of their game would find invaluable.’ Nicola Duke, Head of Client Care, Mills & Reeve ‘I’m all for finding technology that makes life easier and maximises value for the ultimate client. The Power of Personal combined with the Propella software hits that spot. It’s clever and gives firms what they’re looking for in their marketing. The advantage.’ Derek Southall, CEO Hyperscale Group Limited ‘Like many barristers I’m a reluctant marketeer. However, using the thinking outlined in this book was well within my comfort zone. Quite simply it showed me how to build a practice with people I already knew. No dramas, no difficult conversations, no extra work for the clerks.’ Jonathan Davies, Barrister, Serjeants’ Inn Chambers ‘In our work to obtain new clients we used the thinking behind The Power of Personal to convert a random unstructured approach into a focused one. This helped us to identify the appropriate clients for our business and their relevant business needs. Success came quickly and some of our significant growth is down to this thinking.’ Nick O’Hara, Managing Director, Thursfields Solicitors ‘This is the book I have been waiting for. The “silver bullet” to developing a business pipeline is making mutual and meaningful connections. That’s what you get here. It doesn’t matter if you are new to marketing or already have an established career, The Power of Personal deserves a spot on your bookshelf.’ Maeve Jackson, Marketing and BD Director ‘The tried and tested PACE methodology and pipeline is all about showing professional firms how to win more of the right work from the right clients at the right price. Here is a book that makes clever use of communications to achieve exactly that at every stage of the PACE journey.’ John Monks, Managing Partner, The PACE Partners ‘What stood out for me was the realisation that, despite the age of technology we live in, people still buy from people and we have all lost sight of that personal touch. The book brings this back to the forefront of our minds. Teresa Pugh, Practice Manager, New Park Court Chambers `What stood out for me was the realisation that, despite the age of technology we live in, people still buy from people and we have all lost sight of that personal touch. The book brings this back to the forefront of our minds. Teresa Pugh, Practice Manager, New Park Court Chambers `The tried and tested PACE methodology and pipeline is all about showing professional firms how to win more of the right work from the right clients at the right price. Here is a book that makes clever use of communications to achieve exactly that at every stage of the PACE journey.' John Monks, Managing Partner, The PACE Partners `This is the book I have been waiting for. The silver bullet to developing a business pipeline is making mutual and meaningful connections. That's what you get here. It doesn't matter if you are new to marketing or already have an established career, The Power of Personal deserves a spot on your bookshelf.' Maeve Jackson, Marketing and BD Director `In our work to obtain new clients we used the thinking behind The Power of Personal to convert a random unstructured approach into a focused one. This helped us to identify the appropriate clients for our business and their relevant business needs. Success came quickly and some of our significant growth is down to this thinking.' Nick O'Hara, Managing Director, Thursfields Solicitors `Like many barristers I'm a reluctant marketeer. However, using the thinking outlined in this book was well within my comfort zone. Quite simply it showed me how to build a practice with people I already knew. No dramas, no difficult conversations, no extra work for the clerks.' Jonathan Davies, Barrister, Serjeants' Inn Chambers `I'm all for finding technology that makes life easier and maximises value for the ultimate client. The Power of Personal combined with the Propella software hits that spot. It's clever and gives firms what they're looking for in their marketing. The advantage.' Derek Southall, CEO Hyperscale Group Limited `Twenty-two years of talking to good clients about what they really value confirms strong relationships are top of the list. The Power of Personal gives a brilliant structure and approach that even those at the top of their game would find invaluable.' Nicola Duke, Head of Client Care, Mills & Reeve `My focus is on the numbers, so any book that shows us (with this degree of class) how to protect and grow the 20% that provides the 80% - which might then easily increase profits exponentially - is my perfect read!' Glyn Morris Partner - Head of Finance (non-lawyer), Higgs & Sons `If you want your marketing to stand out from the crowd and get you the results that you have always wanted, I highly recommend that you read The Power of Personal and really apply the lessons learned.' Derek Allen Mason CEng PrEng MSc(Eng) MSAICE MICE MIStructE Founding Director of Super Structures Associates Limited `This book hits a lot of the right spots for me: how to future proof client relationships, leverage internal talent and ensure that time and money spent on marketing are well spent. It's thought-provoking and accessible. Reading it has been a good investment of my time.' David Fennell, Chief Executive, Gowling WLG Author InformationLiz Whitaker has over 30 years' experience advising professional services firms how to use marketing communications to grow their business, protect their reputation, and retain and recruit top talent. Everything she knows about what works is shared in this book through the simple, scalable Propella® process that makes the power of personal a reality. Tab Content 6Author Website:Countries AvailableAll regions |
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