Overview

"""If you want to make history with your brand, read this book!"" - Jonathan Randall, President of Mack Trucks North America Two facts to consider. There are over 500,000 brands in 2,000 categories worldwide. And nearly fifty million Americans left their jobs in 2021 alone. Realizing all this underscores how challenging, critical, and rare a brand is to be valued and loved by not only its customers but its employees as well. According to Barry LaBov, it comes down to just one word: Differentiation. LaBov, author of dozens of books including The Power of Differentiation, is founder of LABOV Marketing, Communications and Training. In this book, he draws on his firm's forty years of differentiating hundreds of companies in dozens of industries. LaBov and team have inspired leaders to identify what makes their brand, products, technology, and services unique and to then celebrate it, first with the most important audience, their employees. The Power of Differentiation reveals the steps needed to uncover the magic and genius in a company's manufacturing and engineering because your brand lives inside your products and technology. It shares case studies of service enterprises that separated from the pack as they focused on their customer treatment because your brand is your experience to customers. It reveals the secrets to mobilizing the sales channel to represent your company as if its logo is tattooed on their heart. And it focuses on the power of a brand's lexicon or language because words create worlds. It's not about being perfect, either, as LaBov shares stories of flawed organizations that dominated their rivals. And you'll learn how to build your brand while defeating the competition as they lower prices by commoditizing or homogenizing their product. The Power of Differentiation is an uplifting, insightful journey into discovering and celebrating what makes your brand uniqu"

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9781954676862

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Reviews

"""This book beautifully illustrates how recognizing and celebrating what makes a company and its team members unique is paramount to achieving greatness for everybody."" - Bob Chapman, CEO of Barry-Wehmiller, author of Everybody Matters: The Extraordinary Power of Caring for Your People Like Family ""If you're looking to transform your brand and inspire your organization, look no further than The Power of Differentiation."" - Anoop Prakash, EVP Americas, AriensCo ""In the world of music, you must be extraordinary to stand out. If you want your brand to be a rock star, read this book."" - Chuck Surack, Founder of Sweetwater, the world's leading music technology and instrument retailer ""The importance given to immersive, interactive, and dynamic learning is what differentiates Barry and what his teams can deliver. The ability to bring a brand to life through sensorial and tangible storytelling is what inspires people and drives advocacy."" - Charlie Whitfield, Global Consumer & Internal Advocacy Lead, The Macallan ""No company can succeed without identifying and celebrating its unique competitive advantages. Barry provides a flight plan for your brand that will guide you to new heights."" - Kenn Ricci, American aviation entrepreneur, Chairperson of Flexjet ""Brand differentiation isn't about being different for the sake of it; it's about being unforgettable, unignorable. This is a compelling read, peppered with insightful real-life examples and very relevant to any enterprise leader grappling with the disruptive challenges confronting businesses today."" - Johan de Nysschen, Automotive industry visionary, Former CEO of Infiniti, President of Cadillac, President of Audi and COO of Volkswagen Group of America"

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