The Philadelphia Barrio: The Arts, Branding, and Neighborhood Transformation

Author:   Frederick F Wherry (University of Michigan) ,  Tony Rocco
Publisher:   Not Avail
ISBN:  

9786613362926


Publication Date:   01 June 2011
Format:   Electronic book text
Availability:   In stock   Availability explained
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The Philadelphia Barrio: The Arts, Branding, and Neighborhood Transformation


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Overview

How does a so-called bad neighborhood go about changing its reputation? Is it simply a matter of improving material conditions or picking the savviest marketing strategy? What kind of role can or should the arts play in that process? Does gentrification always entail a betrayal of a neighborhood's roots? Tackling these questions and offering a fresh take on the dynamics of urban revitalization, The Philadelphia Barrio examines one neighborhood's fight to erase the stigma of devastation.
Frederick F. Wherry shows how, in the predominantly Latino neighborhood of Centro de Oro, entrepreneurs and community leaders forged connections between local businesses and cultural institutions to rebrand a place once nicknamed the Badlands. Artists and performers negotiated with government organizations and national foundations, Wherry reveals, and took to local galleries, stages, storefronts, and street parades in a concerted, canny effort to reanimate the spirit of their neighborhood.
Complicating our notions of neighborhood change by exploring the ways the process is driven by local residents, The Philadelphia Barrio presents a nuanced look at how city dwellers can make commercial interests serve the local culture, rather than exploit it.

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Author:   Frederick F Wherry (University of Michigan) ,  Tony Rocco
Publisher:   Not Avail
Imprint:   Not Avail
ISBN:  

9786613362926


ISBN 10:   6613362921
Publication Date:   01 June 2011
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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