Overview

LAUNCH IN THE RIGHT MARKET AT THE RIGHT TIME Choosing the right market opportunity for your business is the most important decision you'll make as an entrepreneur. When you pick a market that's growing, your business gets to grow with it. This is like having the wind at your back, making it easier for your company to move forward. Entering a growing market early can give you a competitive advantage. Being one of the first to offer a product or service in a new or rapidly expanding market can establish your business as a market leader before the space becomes too crowded. Written by a practitioner, The Opportunity Lenses teaches you how to spot the right opportunities for launching a growing business before others. This guide is your roadmap to understanding market trends, emerging consumer behaviour, and the indicators that an opportunity is worth going after. WHAT'S INSIDE THE BOOK In The Opportunity Lenses, you will learn: ✓ How to identify emerging trends before they become mainstream ✓ The five forces of change and how they influence businesses ✓ How to recognise a lasting trend from a short-lived fad ✓ Where new opportunities come from ✓ How to assess if an opportunity will drive sustainable growth ✓ 19 opportunity triggers that are springboard questions to help you explore new opportunities ✓ How to define your business thesis, i.e., your view of what the world will look like in the future ✓ The 8 metrics to choose the best opportunities to go after This book is crafted for entrepreneurs, designers, and product managers seeking to find the best opportunities to grow their business. GROW YOUR BUSINESS The key to a thriving business lies not just in having a good idea, but in launching it in the right market at the right time. Discover how the dynamics of growing markets can serve as a catalyst for your business success. Get The Opportunity Lenses now and unlock the secret to spot your next big business opportunities.

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Guerric de Ternay is the founder of GoudronBlanc, a menswear brand that makes great T-shirts that men love to wear. Since 2016, he has also led innovation projects at ?What If! part of Accenture Innovation, where he helps Fortune 500 companies spot opportunities for growth and invent new products and services. In 2018, he published The Value Mix, a book about creating products that people want, and he released a new edition in 2021. A year later, he published a second book called The Opportunity Lenses, which focuses on using foresight thinking to identify the most promising market opportunities to grow a business. Then, in 2024, Guerric published The Inspiring Team Lead with the ambition to help team leads and aspiring managers to build a positive team dynamic and inspire their team members to achieve unparalleled success. A graduate of London Business School, Guerric also went to law school in Paris. He has been a guest lecturer at top business schools (incl. UCL, Princeton, University of Tartu, Cond� Nast College of Fashion & Design). Find out more about his latest reflections at Guerric.co.uk

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