Overview

Nvidia is the darling of the age of artificial intelligence: its chips are powering the generative-AI revolution, and demand is insatiable. For all the current interest and attention, however, Nvidia is not of our time. Founded more than three decades ago in a diner in California, for years it was known primarily in the then-niche world of computer gaming. In fact, the company's leather-jacketed leader, Jensen Huang, is the longest-serving CEO in an industry marked by near constant turmoil and failure.  In The Nvidia Way, acclaimed tech writer Tae Kim draws on more than one hundred interviews—including Jensen (as he is known) and his co-founders, the two original venture capital investors, early former employees and current senior executives—to show how Nvidia played the longest of long games, repeatedly creating new markets and out-manoeuvring competitors, including the original semiconductor giant, Intel, which now finds itself well behind the upstart. Kim offers revelations at every step, among them: An authoritative, myth-busting account of Nvidia's founding in 1993 How Nvidia managed to overcome early mis-steps that would have killed most start-ups The benefits of Nvidia's flat organisational structure, which allows even low-level employees to contribute to the direction of the company How Jensen's obsession with solving the Innovator's Dilemma—the problem of an entrenched market leader falling to smaller, nimbler companies—drove him to reinvent his approach to corporate strategy How Nvidia saw the coming AI wave sooner than anyone else, and how it bet its future on a technology that had not yet arrived A rare view into Nvidia's distinct culture and Jensen's management principles, The Nvidia Way is a book for our moment as well as an instant classic of business history, with enduring lessons for entrepreneurs and managers alike. 

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9781324086710

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Reviews

"""The Nvidia Way is a riveting history of Nvidia’s unexpected ascent to the top of the tech sector—and a compelling case for why co-founder Jensen Huang is one of history’s great CEOs. Drawing on deep research and a hundred interviews, Tae Kim shows how Nvidia has built a near-monopoly in AI chips and become one of the world’s most valuable companies. An essential read for understanding the rise of artificial intelligence and Nvidia’s central role in it."" -- Chris Miller, New York Times best-selling author of Chip War: The Fight for the World’s Most Critical Technology ""A captivating history of one of the world’s most important companies and what made it so great. Tae Kim deftly narrates Nvidia’s incredible achievements and instructive failures, and also captures the unique philosophies, motivations, and bets of its founders, scientists, and staffers."" -- Matthew Ball, best-selling author of The Metaverse: Building the Spatial Internet"

""The Nvidia Way is a riveting history of Nvidia’s unexpected ascent to the top of the tech sector—and a compelling case for why co-founder Jensen Huang is one of history’s great CEOs. Drawing on deep research and a hundred interviews, Tae Kim shows how Nvidia has built a near-monopoly in AI chips and become one of the world’s most valuable companies. An essential read for understanding the rise of artificial intelligence and Nvidia’s central role in it."" -- Chris Miller, New York Times best-selling author of Chip War: The Fight for the World’s Most Critical Technology ""A captivating history of one of the world’s most important companies and what made it so great. Tae Kim deftly narrates Nvidia’s incredible achievements and instructive failures, and also captures the unique philosophies, motivations, and bets of its founders, scientists, and staffers."" -- Matthew Ball, best-selling author of The Metaverse: Building the Spatial Internet

Author Information

Tae Kim is a senior writer for Barron’s and a former Bloomberg Opinion columnist. Previously, he worked as an equity analyst. He lives in Greenwich, Connecticut.

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