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OverviewTreating your customers well is no longer enough. The new rule is: employees, too, have to be treated as well, if not better than the customers. Happy employees make happy customers, and happy customers tend to be loyal. Do you spend money in advertising to create awareness about your product? You don't need to do that any longer. The new rule is: invest in making your product so good that it does its own marketing. New-age companies, such as Amazon, Flipkart, Uber, Ola and Netflix, among others, are dismantling the old rules of business and installing new ones in their place. This book unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps. Compellingly written with several anecdotes, this is a gripping book full of incredible insights. Full Product DetailsAuthor: Rajesh SrivastavaPublisher: Penguin Random House India Imprint: Penguin ISBN: 9780143456421ISBN 10: 0143456423 Pages: 352 Publication Date: 10 November 2021 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Temporarily unavailable  The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you. Table of ContentsReviewsAuthor InformationRajesh Srivastava is an alumnus of IIT Kanpur and IIM Bangalore. He has over three decades of corporate and academic experience. At United Spirits (now Diageo India), he played a significant role in creating some of India's most recognized, beloved and enduring alcohol brands that include McDowell's Signature, Royal Challenge, Bagpiper and Blue Riband Duet. He later became the president of J.K. Helene Curtis Ltd, where he re-energized the company and the deodorant category by relaunching Park Avenue deodorant as a perfume. Today, 'perfume' has become a generic benefit for the deodorant category. Since 2008, he has directed his focus towards teaching and conducting corporate workshops. As an educator, he has taught at IIM Indore and SP Jain School of Global Management. As a corporate trainer, he has worked with prestigious companies like Siemens India, Mercedes-Benz Research Centre and Reliance Industries, among others. Throughout his career, his writings have appeared in various publications, including Outlook, the Telegraph, Mid-Day, Business Standard and Mint. He lives in Mumbai with his wife, Shaily, and their son, Kautuk. Tab Content 6Author Website:Countries AvailableAll regions |
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