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Author:   Elodie Gentina (IESEG School of Management, France) ,  Emma Parry (Cranfield School of Management, UK)
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Publishing Limited
Dimensions:   Width: 15.20cm , Height: 1.20cm , Length: 22.90cm
Weight:   0.328kg
ISBN:  

9781800432239

ISBN 10:   1800432232
Pages:   224
Publication Date:   12 September 2022
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

"PART 1: GENERATION Z IN ASIA: A RESEARCH AGENDA Chapter 1. Generation Z in Asia: A Research Agenda Elodie Gentina PART 2: WHAT THE EXPERTS TELL US ABOUT EAST ASIA Chapter 2. Generation Z in China: Implications for Global Brands Zhiyong Yang, Ying Wang, and Jiyoung Hwang Chapter 3. Generation Z in Hong Kong: Simple while Multi-Tasking Melannie Zhan Chapter 4. Generation Z in Japan: Raised in Anxiety Mototaka Sakashita Chapter 5. Generation Z in Taiwan: Low Salaries, Little Happiness and a Social-Media World in the Mix Ryan Brading PART 3: WHAT THE EXPERTS TELL US ABOUT SOUTH ASIA Chapter 6. Generation Z in India: Digital natives and makers of change Shaheema Hameed and Meera Mathur Chapter 7. Generation Z in Pakistan: Trends and Managerial Implications Ahmad Jamal PART 4: WHAT THE EXPERTS TELL US ABOUT SOUTHEAST ASIA Chapter 8. Generation Z in Indonesia: The Self-Driven Digital Zahrotur Rusyda Hinduan, Adilla Anggreani and Muhamad Irfan Agia Chapter 9. Generation Z in Vietnam: The Quest for Authenticity Linh Hoang Nguyen and Hoa Phuong Nguyen Chapter 10. Generation Z in Malaysia: The five ""E"" generation (Electronically-engaged, Educated, Entrepreneurial, Empowered, and Environmentally-conscious) Fandy Tjiptono, Ghazala Khan, Ewe Soo Yeong and Vimala Kunchamboo PART 5: WHAT THE EXPERTS TELL US ABOUT WESTERN ASIA Chapter 11 Generation Z in Turkey: A Generation with High Hopes and Big Fears Berna Tarı-Kasnakoğlu, Meltem Türe and Yunus Kalender Chapter 12 Generation Z in the United Arab Emirates: A Smart-Tech Driven iGeneration Nisreen Ameen and Amitabh Anand PART 6: GENERATION Z IN ASIA: PATTERNS AND PREDICTIONS Chapter 13 Generation Z in Asia: Patterns and Predictions Emma Parry"

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Author Information

Elodie Gentina is an Associate Professor of Marketing at IESEG School of Management in France. Elodie is the author of two books on Generation Z and has published many academic articles on this topic in Journal of Business Research, Journal of Business Ethics, Information and Management, and Computers and Education…  Emma Parry is a Professor of Human Resource Management (HRM) and Head of the Changing World of Work Group at Cranfield School of Management. She is the author or editor of several books and the author of numerous academic papers in the area of HRM.

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