Overview

What can you learn from the most successful companies in the world The Netflix Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that turned a mail-order DVD startup into a streaming media and studio disruptor that revolutionized the entertainment industry. Just twenty years ago, if you wanted to watch an in-home movie, you had two choices: buy the VHS or DVD, or rent it from the local video store. Today, you don't even need to leave the sofa . . . unless the remote is across the room, and you don't have voice control set up yet. A lot has happened in that short period of time. In this book, readers will: Learn how Netflix entered a crowded marketplace with a now infamous red envelope. Get the backstory of the infamous Blockbuster takedown. Understand the bet the company shift Netflix made from the largest USPS customer to the largest user of internet streaming traffic in one year. Discover how the company rebounded from their near demise in 2011. Learn how the company has flourished as an original content provider and movie studio, and how they, along with new competitors Amazon Prime and Hulu, are completely changing the entertainment we consume. This book teaches business owners and innovators what they need to know to launch, recover, survive, and thrive in a crowded marketplace.

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9781400216123

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Charlie Wetzel became a full-time writer in his mid-thirties after working as a sexton, dishwasher, roustabout, waiter, chef, teacher, car salesman, and college dean. A graduate of the University of New Orleans with degrees in English, he has written ninety-five nonfiction books, as well as fiction and screenplays. He wrote The Candy Shop, a short film that won the Crystal Heart Award at the 2011 Heartland Film Festival. Charlie and Stephanie, his wife of twenty-five years, have three children and live in north Georgia. When he's not writing, Charlie is reading, cooking, running, watching movies, and training in martial arts. Stephanie Wetzel has been her husband Charlie's primary editor for as long as they've been married, including for every book Charlie has written with author John C. Maxwell. A writer in her own right, she blogged for a decade-back when blogging was still cool. She now partners in writing with Charlie and works with other authors. Stephanie loves being wife to Charlie and mom to three young adults. She forces herself to run with Charlie, but she actually enjoys reading, learning, traveling, and eating former chef Charlie's cooking. Stephanie grew up obsessed with horses and competed as a teenager at extremely low levels in local shows. No longer a regular rider, she still occasionally gets a tear in her eye at the sight of a horse.

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