Free Delivery Over $100
|
|
|||
|
||||
OverviewWhat's in a Name? A lot more than you think. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business-and it needs to stand out. In The Naming Book, Bullhorn Creative partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. Learn how to: Set clear goals for your name and brand before you start Fuel your creativity with out-of-the-box ideas from Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between 'cool' and clear Narrow down your list of names with 5 easy tests Full Product DetailsAuthor: Brad FlowersPublisher: Entrepreneur Press Imprint: Entrepreneur Press ISBN: 9781599186665ISBN 10: 1599186667 Pages: 180 Publication Date: 02 April 2020 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Temporarily unavailable  The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you. Table of ContentsIntroduction Step 1. Setting the Criteria: How to Know What Is Good Step 2. Brainstorming: How to Get the Ideas Out Step 3. Compiling: Going from Ideas to Names Step 4. Widening the Net: Using Research as a Tool Step 5. Deciding on the Name: What to Cut, What to Keep Next StepsReviewsAuthor InformationBrad Flowers co-founded Bullhorn, an agency that builds confident brands with language and design. Brad leads naming and language generation at Bullhorn. He has a degree in English literature, which he finds more useful than he expected. He lives in Lexington, KY with his wife and two kids. Tab Content 6Author Website:Countries AvailableAll regions |
||||
