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OverviewNAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business--and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between cool and clear, and narrow down your list of names with five easy tests. Full Product DetailsAuthor: Al Kessel , Brad FlowersPublisher: Gildan Media Corporation Imprint: Gildan Media Corporation ISBN: 9798200573929Publication Date: 27 October 2020 Audience: General/trade , General Format: Audio Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationAl Kessel is a full-time narrator and voice actor currently living in Arizona, where he works from his professional home recording studio. For Al, performing is passion. Audiobook narration was the logical career choice for him since, for as long as he can remember, he's been a voracious reader, acting all the characters out in his head, and often entertaining his family with his dramatic reenactments of books, movies, and television. Al prides himself on the ability to bring any character to life with his voice, a voice often described as smooth as melted butter, or like an old friend you just love hearing tell you about their day. He has recorded numerous audiobooks from just about every genre. When not bringing stories to life, he loves hiking in the desert with his wife and puppy, visiting Disneyland and, when time permits, reenergizing on the beach. Brad Flowers cofounded Bullhorn, an agency that builds confident brands with language and design. Brad leads naming and language generation at Bullhorn. He has a degree in English literature, which he finds more useful than he expected. He lives in Lexington, Kentucky, with his wife and two kids. Tab Content 6Author Website:Countries AvailableAll regions |
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