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OverviewThe Marketing Director's Handbook Volume 2 brings you up-to-date on the digital age and uniquely sets out how to manage specific digital marketing marketing activities and boost marketing performance. With the advent of C-19 the world has shifted irrevocably to digital. So by understanding digital, and as part of the marketing whole, you will be more effective. The book is packed with practical insights to optimise search, advertising and social media performance. It summarises the digital landscape, key media, and thus helps you better plan where to invest. It also highlights lots of tools to analyse and boost performance, and manage and automate digital marketing activities such as email marketing. The book fits like a jigsaw piece with the original practical guide to help you address all key marketing challenges. In addition, it helps you understand the 'big picture', and work with colleagues to lead and maximise the benefits to your organisation. You'll find it invaluable to help your business survive through, and thrive beyond, the C-19 lockdown. Full Product DetailsAuthor: Tim Arnold , Guy TomlinsonPublisher: The Marketing Directors Ltd Imprint: The Marketing Directors Ltd Volume: 2 Dimensions: Width: 17.10cm , Height: 0.60cm , Length: 24.60cm Weight: 0.130kg ISBN: 9780955886027ISBN 10: 0955886023 Pages: 60 Publication Date: 02 November 2020 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsIntroduction | The changing digital landscape | Digital marketing strategies | Succes factors for search engine optimisation | Success factors for search engine marketing | Prominent digital and social media services Success factors for social media marketing | B2C vs. B2B marketing | Email marketing | Mobile applications | Integrated marketing | Success factors for integrated digital marketing | Marketing automation | Organising the marketing function | Managing digital marketing | The future role of marketingReviewsI use The Marketing Director's Handbook as a text for my marketing management and strategy class at the university. It is the best book I have found on the subject . Carolyn K. Shiery, Professor of Marketing and Director Institute of Strategic Marketing, Concordia University, Irvine, Canada Author InformationTim Arnold is a famous marketer of the 80's and 90's who ran one of the most successful independent UK agencies. Going on to help establish a leading UK search marketing agency and become a sought-after interim Marketing Director and consultant. Guy Tomlinson is a leading UK marketing consultant with a background at major brands and in the media. Founder of The Marketing Directors, a successful leading-edge consultancy working with aspiring and global brands in the UK and beyond. https://www.themarketingdirectors.co.uk/ Tab Content 6Author Website:Countries AvailableAll regions |
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