Overview

Shifting your mindset from making money by selling your nonfiction book to giving your nonfiction book away to make money is profound. The irresistible offer of a free book has been used for over 120 years by savvy businesses to leverage the promise of a short, helpful book to identify ideal prospects and begin a mutually beneficial relationship. Written for business owners, entrepreneurs, and corporate leaders, The Magic of Free Books shows readers how to build a profitable and sustainable marketing engine that constantly churns out qualified prospects 24 hours a day, 7 days a week, 52 weeks a year. Inside this treasure chest of more than 60 smart and effective marketing and promotional tactics, lead generation book marketing expert Mike Capuzzi shares his most effective book-marketing tactics on how to use a free book profitably to attract new customers (clients, patients, students, members, etc.). If you have already written a book to promote yourself and your business, or you are just about to start, you should study The Magic of Free Books from cover to cover to ensure your efforts pay off. Put a few of these tactics to work for you and see what happens!

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