Overview

"This new, expanded, and revised edition will help you master the creative marketing solutions you need. It's packed with practical ideas, innovative strategies, useful checklists, and sample marketing and action plans to help you implement a successful, multi-faceted, and profit-enhancing marketing program in your firm. This definitive marketing resource features approaches and insights from the country's top legal marketers on many topics - from strategic planning and public relations to Internet marketing and market research. Stop ""marketing by accident"" or ""client development by chance"" - and take charge of your practice, by implementing the clear and effective marketing strategies found in this book! Accompanying CD-ROM contains a wealth of checklists, a sample Strategic Marketing Plan, and much more!"

Full Product Details

Author:   James A. Durham ,  Deborah McMurray
Publisher:   American Bar Association
Imprint:   American Bar Association
Edition:   2nd Revised edition
Dimensions:   Width: 17.80cm , Height: 1.80cm , Length: 25.20cm
Weight:   0.608kg
ISBN:  

9781590313558

ISBN 10:   1590313550
Pages:   300
Publication Date:   11 August 2004
Audience:   General/trade ,  Professional and scholarly ,  General ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Stock Indefinitely
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Reviews

Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions