Overview

Turn your great idea into a profitable business Many entrepreneurs are taking the risk of setting up a new business right now – but how many will survive? The Launch Handbook provides the tools, structure, direction and rocket fuel to give you the best chance of success in the new business space race. This book will teach you how to: • Craft a product or service from scratch • Discover its optimal launch price • Ensure you have a ‘Unique Selling Point’ that lasts • Create a successful marketing strategy • Build a sales process that secures your future

Full Product Details

Author:   Mal McCallion
Publisher:   Rethink Press
Imprint:   Rethink Press
Dimensions:   Width: 14.00cm , Height: 1.00cm , Length: 21.60cm
Weight:   0.227kg
ISBN:  

9781781335819

ISBN 10:   1781335818
Pages:   242
Publication Date:   10 May 2021
Audience:   General/trade ,  Professional and scholarly ,  General ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Reviews

‘The Launch Handbook has got its message right, and that message is: how to get your message right! In this ground-breaking book Mal McCallion walks the talk with three decades of experience eruditely inked into one fantastic resource for all serious entrepreneurs. Whether you have an idea and need help realising it, or need pointers to get your marketing and sales right, this is the formula for your success!’ Dr Darren Stevens, Founder of the ‘Constructed Development Theory’, entrepreneur and psychologist ‘In The Launch Handbook, Mal McCallion clarifies the key areas of focus for your startup to be successful The content is accessible with actionable tips and crystal-clear examples. This should be the first book you read if you’re launching or relaunching a business in the 2020s.’ Sam Zawadzki, Founder and CEO, Property Technology Ltd ‘The Launch Handbook has what all entrepreneurs need – a structured approach to building their business from scratch. Working through the different “Elements” helps to clarify each and make sure that you’re not missing anything. For those starting out, it’s essential reading – and for those already in business, it’s a great way of keeping the startup energy and direction going.’ Sarah Turner, Founder and Executive Coach, Bloom People ‘The Launch Handbook is the “business how to guide” for experienced professional and new business start-ups alike... What the handbook does for business owners like me is ensure we’re always constantly analysing our business purpose and processes and taking that information to drive forward to refine our business... It emphasises that entrepreneurs are everywhere among us and we can all do what we set out to achieve. Of course, having The Launch Handbook makes it a lot less painful! It’s a great read with lots of gems to utilise to help move your business forward.’ Ashley Mckella, Founder and Director, Agent Hub Ltd ‘The Launch Handbook is an actionable guide – much like a manual – ideal for business owners looking to bring a sense of rhythm to their business plan. The author confidently stewards you through a formulaic sequence of executable activities that both gets you to market and prepares you for growth. What I liked most about The Launch Handbook was how I could work through each of the modules with my team, making it an altogether more inclusive experience.’ Stephen Willard, Founder and CEO, Emblaze ‘The Launch Handbook is a really structured, helpful way of thinking about launching or relaunching a business. Whether you’re in the profit or non-profit sector, the ability to be able to focus in on individual “Elements” of business really helps to shape growth in a measured and achievable way. A must for anyone looking to build and grow in the 2020s.’ Colleen Amos OBE, Founder and CEO, Amos Bursary

'The Launch Handbook has got its message right, and that message is: how to get your message right! In this ground-breaking book Mal McCallion walks the talk with three decades of experience eruditely inked into one fantastic resource for all serious entrepreneurs. Whether you have an idea and need help realising it, or need pointers to get your marketing and sales right, this is the formula for your success!' Dr Darren Stevens, Founder of the 'Constructed Development Theory', entrepreneur and psychologist 'In The Launch Handbook, Mal McCallion clarifies the key areas of focus for your startup to be successful The content is accessible with actionable tips and crystal-clear examples. This should be the first book you read if you're launching or relaunching a business in the 2020s.' Sam Zawadzki, Founder and CEO, Property Technology Ltd 'The Launch Handbook has what all entrepreneurs need - a structured approach to building their business from scratch. Working through the different Elements helps to clarify each and make sure that you're not missing anything. For those starting out, it's essential reading - and for those already in business, it's a great way of keeping the startup energy and direction going.' Sarah Turner, Founder and Executive Coach, Bloom People 'The Launch Handbook is the business how to guide for experienced professional and new business start-ups alike... What the handbook does for business owners like me is ensure we're always constantly analysing our business purpose and processes and taking that information to drive forward to refine our business... It emphasises that entrepreneurs are everywhere among us and we can all do what we set out to achieve. Of course, having The Launch Handbook makes it a lot less painful! It's a great read with lots of gems to utilise to help move your business forward.' Ashley Mckella, Founder and Director, Agent Hub Ltd 'The Launch Handbook is an actionable guide - much like a manual - ideal for business owners looking to bring a sense of rhythm to their business plan. The author confidently stewards you through a formulaic sequence of executable activities that both gets you to market and prepares you for growth. What I liked most about The Launch Handbook was how I could work through each of the modules with my team, making it an altogether more inclusive experience.' Stephen Willard, Founder and CEO, Emblaze 'The Launch Handbook is a really structured, helpful way of thinking about launching or relaunching a business. Whether you're in the profit or non-profit sector, the ability to be able to focus in on individual Elements of business really helps to shape growth in a measured and achievable way. A must for anyone looking to build and grow in the 2020s.' Colleen Amos OBE, Founder and CEO, Amos Bursary

Author Information

Mal McCallion is a veteran of numerous high-growth startups, including Zoopla and Primelocation.com. Fascinated by what makes some businesses succeed and others fail, he has created the Growth Execution Formula to signpost success through a focus on elements within the disciplines of product, marketing and sales. Learn more at www.growtion.co

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