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OverviewThe Language of Content Strategy defines fifty-two terms that are central to the discipline of content strategy. A collaborative effort from fifty-two top content strategy practitioners, this collection of terms is presented both as a representation of the current state of an emerging profession and as a starting point for the evolution of that profession. Each term has been defined by a contributor known for his or her depth of knowledge in that area of expertise. And each definition is accompanied by an essay that explains the importance of the term within the world of content strategy. The Language of Content Strategy provides a starting place for conversations among content strategy practitioners and between practitioners and clients. Full Product DetailsAuthor: Scott Abel , Rahel Anne Bailie , Scott Abel , Rahel Anne BailiePublisher: XML Press Imprint: XML Press Dimensions: Width: 14.00cm , Height: 0.80cm , Length: 21.60cm Weight: 0.168kg ISBN: 9781937434342ISBN 10: 1937434346 Pages: 136 Publication Date: 26 February 2014 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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