Overview

Innovation requires more than a eureka moment. The vast majority of new product ideas never make it to market. Typically, this is because of the failure to address a real problem that a customer has experienced and is willing to pay to have solved. What do people and businesses need to know about the realities of innovating in order to develop products successfully? Lorraine Marchand--a seasoned practitioner who has guided Fortune 500 companies and start-ups on developing and launching new ideas--lays out a step-by-step framework for spurring success. She shares her eight laws of innovation, a formula for driving significant and lasting transformation in any organization. Marchand emphasizes the frame of mind needed to spark the innovation process, underscoring the importance of creating a problem-solving culture and supporting personal curiosity, passion, and talent. She pinpoints the strengths shared by the big ideas that break through and debunks the myths that hold back aspiring creators. Drawing on her experience as a woman in a male-dominated field, Marchand discusses how to support entrepreneurship by women and highlights the contributions of underrepresented innovators.

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Lorraine H. Marchand is general manager of life sciences at IBM Watson Health and has three decades of experience in new product development. She has held leadership positions at Bristol Myers Squibb, Covance, Cognizant, and IQVIA, and she cofounded four companies. Marchand is an adjunct professor of management and serves on the Healthcare and Pharmaceutical Management Program Advisory Board at Columbia Business School. Kim Niemi has appeared on numerous stages in the Boston area as an actor and singer/songwriter, including Theater Lobby in the North End, Chevalier Theatre, Club Cafe, Club Passim, The Lizard Lounge, and The Burren. She sang lead vocals for popular New England country bands DiggerDawg and STAMPEDE (as Kim Davidson), opening for national acts like Charlie Daniels and Rodney Atkins. Kim is a graduate of the American Musical and Dramatic Academy and a proud member of Actors' Equity Association and SAG-AFTRA. Her voice has been described as soothing, soulful, and powerful.

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