Overview

What if just a few simple changes in what you do is all that it takes to influence the way that you think?The Ideation Equation establishes the core habits for becoming a highly creative thinker, similar to how other books focused on habits have helped millions of people to become better leaders, improve their general efficiency, enjoy superior health, have better relationships, and countless other great things. Through insights from neuroscience, psychology, and social science, as well as the author's own experience, this book examines the link between our habits and how we get the most amazing ideas, and provides a clear blueprint for more creative thinking in the process. It is an intense and deeply engaging learning experience, but also a joyful read, and not seldom funny. Learning The Ideation Equation enables you to: Use creative thinking techniques already embedded in your brain; Explore the path to groundbreaking ideas used by Nobel Laureates, iconic inventors, and tech billionaires; Understand complex neuroscience concepts through engaging analogies; Unlock the potential of your own mind by learning new behaviors; See how your own creative mind works, so that you can use it at will. The Ideation Equation was originally written as a series of teaching papers, designed to help a management and leadership consultant develop sharp creative thinking and ideation skills. If you are a business professional, a startup founder, a venture capital investors, or just enjoy exploring the world of innovation and new ideas; if you appreciate books like Thinking Fast and Slow by Daniel Kahneman, Think Again by Adam Grant, Atomic Habits by James Clear, or Limitless by Jim Kwik; then you are going to love The Ideation Equation! If you want to get past the platitudes, to 'think outside the box', 'connect the dots', and 'fail fast', to discover where and what these sayings are derived from, and what the true implications are for ideation and innovation, then this book is for you!

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9789198831924

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Reviews

The Ideation Equation is one of those books that I wish everyone would read. It's an unlock code to any form of creative block and, more so, a toolkit for unleashing your best thinking. Sprinkled with really cool graphics, Linus Bille has produced a body of work that is in a league of its own. I think the most powerful elements of the book are how relatable the chapters are to real-life use cases. These are circumstances that anyone in business could imagine themselves being in - with psychological barriers that are all too common in the modern age. The Ideation Equation is for anyone who wants to reach the next level of idea generation, at any level of business. Whether you are a seasoned creative or an emerging talent in the innovation arena, this book is an invaluable handbook to navigate you through your journeys in thought. Absolutely brilliant in every way. Get a copy of it immediately and never look back! - Jonathan MacDonald, Sunday Times bestselling author of Leading Change The Ideation Equation is a self-confessed autodidacts idiosyncratic romp through the history, culture, frameworks, roadblocks and catalysts of how we think about creativity. The author is an enthusiastic and authentic voice who shares with the reader his first person voyage of discovery as if you are having a coffee together. Neither over-academic nor stuffed with business jargon it arrives at a recipe for becoming better at having good ideas after first examining some of the more conventional wisdoms. As a neurobiologist, a business strategist and an investor in innovation, I found that the book confirmed many things that I have learned over the last 50 years, most notably how to maximise your chances to become more creative by adopting some simple disciplines and habits. It's an easy read, with no prior knowledge necessary and so I can recommend this book to literally anyone who wants to nudge themselves to think a little bit more about the topic, or even better to acquire some habits that I am sure will improve your creativity. - Dr Chris DONEGAN, CEO Invention Capital Associates The first thing that jumps out on reading this book is that Linus is trying to help the reader as a friend. Stripped to the core, this book is an act of generosity. The author is handing over to everyone a mindset that can release them to have more frequent, more useful, more actionable, good ideas. That is no small task. It involves a radical shift in the mindset and behaviour of the reader, but this book delivers in a way that you feel you are taken by the hand and walked gently to the most astonishing realisation: that YOU can do it (and you will enjoy it as well). A remarkable, beautiful, and above all helpful book; thoroughly recommended. - David JW Bailey, Serial Entrepreneur, Passionate Innovator

Author Information

Linus Bille is the recipient of five Intellectual Contribution Awards from Stanford School of Business' LEAD Community, and The Dean's Commendation from Saïd Business School, University of Oxford. He has also received several entrepreneurship and innovation accolades, including being recognised as one of the '40 under 40' hottest serial entrepreneurs, top 25 upcoming tech entrepreneurs, and founder of most creative business of the year, in Sweden.

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