Overview

The Hipster Economy analyses the hipster phenomenon to argue that the quest for authenticity has been a driver of Western societies from the beginning of industrial society to today.

Full Product Details

9781800086074

Table of Contents

Reviews

"""The term ""hipster"" usually evokes frivolity, while the concept of ""authenticity"" has been studied so extensively it's getting hard to find a novel use for it. In this lovely new book, Gerosa has given hipsterism the serious analysis it deserves. Through clear, unforced writing, he convincingly reveals the importance of a distinct form of hipster aesthetics, one based on authentic experience, for today's consumption-based economy. Gerosa has successfully enlivened the conversations around authenticity and started new ones around late capitalism's regimes of accumulation. This book is a fine achievement.""-- ""Richard E. Ocejo, CUNY Graduate Center and John Jay College"" ""The Hipster Economy is a very welcome addition to sociological discussions of authenticity and consumer culture. Ethnographic vignettes of ""crafty capitalism"" and passionate ""taste dealers"" enliven a theoretically rich argument that hipsterism should be treated not as a subculture, but as an aesthetic regime typifying contemporary life. Using the ""hipster"" as a lens, Gerosa provides a masterful tour of post-Fordist changes to modes of capitalism, patterns of urban development, and the material practices and subjective experiences of work, while charting the long-term development and contemporary expression of authenticity as a master narrative in consumer culture.""-- ""Jennifer Smith Maguire, Sheffield Hallam University"""

Author Information

Alessandro Gerosa is Lecturer in Marketing at the University of Birmingham.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available