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OverviewFour innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand to build successful innovations. Books on innovation mostly focus on how to nurture innovative cultures and brainstorm ideas. The Heart of Innovation is the first popular book to concretely delve into what innovations really are and how to create them. Many attempts at innovation fail because customers turn out to be indifferent. The key to success is to uncover unmet authentic demand; what customers cannot be indifferent to. Through fresh case studies, ranging from how SoulCycle revolutionized the fitness industry, to how IBM built an $8 billion business on the Web, to a single mother ending abuse in a slum in Africa, The Heart of Innovation explores how authentic demand is often hidden or taken for granted. The first half of the book explores cases where people accidentally found their way to meeting an unmet authentic demand--or failed to. The second half of the book provides a field guide to methodically identifying and building products, services, and businesses around authentic demand. Full Product DetailsAuthor: Daniel Sabbah , Merrick Furst , Mark Wegman , Matt ChanoffPublisher: Ascent Audio Imprint: Ascent Audio ISBN: 9798874677756Publication Date: 26 December 2023 Audience: General/trade , General Format: Audio Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor Information"Mark Wegman is an IBM fellow, IBM's highest technical honor, with more than 100 publications and over 16,000 citations, primarily in algorithms, information theory, compilers and software engineering. He is also an ACM and IEEE Fellow, a member of the National Academy of Engineering, and a Distinguished Alumnus of UC Berkeley. Matt Chanoff is a San Francisco-based angel investor and cofounder with Merrick Furst of the startup studio Flashpoint. He has served on the boards of early stage companies in logistics and cyber security, and currently sits on eight nonprofit boards in the areas of poverty, media, and education. He has a Master's of Arts degree in international economics and politics from Johns Hopkins School of Advanced International Studies. Daniel Sabbah was the CTO and general manager, Next Generation Platform, at IBM Corp. He was responsible for creating IBM's Cloud platform and aligning IBM's direction for Cloud and Mobility. He holds an MA and PhD in computer science from the University of Rochester and an MBA from the Wharton School, University of Pennsylvania. Merrick Furst is a Distinguished Professor and the director of the Center for Deliberate Innovation at Georgia Tech. He founded Flashpoint@GT, a first-of-its-kind startup engineering studio that developed formative leaders and exceptional technology startups. Merrick was the president of the International Computer Science Institute at UC Berkeley, and before that was a professor and dean at Carnegie Mellon. Alex Knox is a classically trained actor, equally comfortable as a leading man and a comedic character performer. In addition to a long list of theater credits, he has appeared in commercials, hosted a web series (""Science Talks with Alex Knox""), and, as an improv performer, entertained thousands of guests at Southern California's theme parks. Alex wrote No Static at All, a one-man play about seeking spiritual enlightenment through the music of Steely Dan, and has performed the show to sold-out houses in New York, Seattle, and Los Angeles. He is a graduate of UC Santa Barbara and the Yale School of Drama." Tab Content 6Author Website:Countries AvailableAll regions |