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OverviewThe proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While the first book focused on the techniques and methodologies to collect the market data you need to evaluate your market as well as presentation models for your data, the second volume will focus more on the commercialization elements of marketing. As such, this book will be covering a wide range of topics directly tied to marketing management such as marketing and commercialization strategies, consumers’ behaviors, marketing metrics, pricing techniques and strategies as well as marketing communications (public relations, advertising, and more). The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization. The overall objective is for them to gain an understanding on the marketing function, ask the right question, and be able to tackle simple to complex topics. Full Product DetailsAuthor: Jean-Francois DenaultPublisher: Taylor & Francis Inc Imprint: Productivity Press Weight: 0.480kg ISBN: 9780815376903ISBN 10: 0815376901 Pages: 232 Publication Date: 01 June 2018 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationJean-Francois Denault is a Canadian consultant specializing in marketing projects and competitive intelligence. His past clients include advertising agencies, marketing research firms, government agencies and private companies. He has global experience with projects in Europe, Asia, Middle East and North America. Mr. Denault specializes with companies in Life Sciences (biotechnology, pharmaceuticals, medical devices, nutraceuticals and healthcare). He has worked with over 25 life science startups since starting his consulting business in 2003, as well as a number of large corporations, government agencies and life science associations. He holds an executive MBA (specialization in life science), and a graduate degree in communication. He has also completed degrees include a graduate degree in consulting management, a bachelor degree in international commerce, a certificate in financial analysis and an undergraduate degree in East Asian studies. Tab Content 6Author Website:Countries AvailableAll regions |
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