Overview

The Green Start-Up is an essential toolkit for the modern-day entrepreneur. Asissues around climate change and environmental impact become more urgent,businesses and start-ups must work harder then every before to operate in agreener, more sustainable way, for the benefit of both themselves and the planet. Environmental trailblazer Juliet Davenport OBE leads us through the most pressingquestions facing any company so that we can do just that. From how to fuel thebusiness to how to hire ethically; from how to marketing sustainably to deliveringyour product in an environmentally friendly way. The Green Start-Up not only findsanswers to these questions, but showcases experts and brilliant businessinnovators who are doing things differently: who are showing that greenbusinesses can even be beneficial for the planet. The very first book of its kind that blends environmentalism with entrepreneurship,The Green Start-Up will help turn the dial on the most pressing questions facingfounders today, and demonstrate that businesses can still make a profit while alsolooking after the planet

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9781788707503

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Juliet Davenport OBE founded Good Energy, one of the UK's first 100% renewableelectricity supplier, in 1999 at the age of 31, making her the first female CEO of a UKenergy supplier. Stepping away as CEO in May 2021, Juliet remains a director ofGood Energy and sits on the boards of a string of companies that are helping tacklethe climate crisis. She is chair of solar innovator Atrato Onsite Energy, whoseflotation in November made it the first company with an all-female board to list onthe London Stock Exchange.

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