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OverviewFrom organic produce and clothing to socially conscious investing and eco-tourism, the lifestyles of health and sustainability, or LOHAS, movement encompasses diverse products and practices intended to contribute to a more sustainable lifestyle for people and the planet. In The Gospel of Sustainability, Monica M. Emerich explores the contemporary spiritual expression of this green cultural shift at the confluence of the media and the market. This is the first book to qualitatively study the LOHAS marketplace and the development of a discourse of sustainability of the self and the social and natural worlds. Emerich draws on myriad sources related to the notions of mindful consumption found throughout the LOHAS marketplace, including not just products and services but marketing materials, events, lectures, regulatory policies, and conversations with leaders and consumers. These disparate texts, she argues, universally project a spiritual message about personal and planetary health that is in turn reforming capitalism by making consumers more conscious. Full Product DetailsAuthor: Monica M. EmerichPublisher: University of Illinois Press Imprint: University of Illinois Press Dimensions: Width: 15.20cm , Height: 1.80cm , Length: 22.90cm Weight: 0.367kg ISBN: 9780252080050ISBN 10: 025208005 Pages: 256 Publication Date: 15 May 2014 Audience: College/higher education , Postgraduate, Research & Scholarly Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsCoverTitle PageCopyright PageContentsPrefaceIntroduction: The Business of Consciousness1. Neither Mainstream or Alternative: LOHAS at the Crossroads2. Healing the Self to Heal the World3. A Vision of Health: Self, Society, and the Natural World4. Apologies, Redemption, and Repair5. LOHAS, Social Reform, and Good Capitalism6. Mindful Consumption7. The Collective ConscienceConclusion: Toward an Integrative Spirituality of SustainabilityAppendix: Case StudiesWorks CitedIndexReviewsThe Gospel of Sustainability fits in well with expanding research in the areas of faith, media, and the marketplace. LOHAS already is a significant influencing group and it seems to be growing. There are no other books addressing this topic that I am aware of. Moreover, Monica M. Emerich does not just cover the market. She explains how LOHAS has evolved through the nexus of communication, consumer products, and spirituality. --Mara Einstein, author of Brands of Faith: Marketing and Religion in a Commercial Age The Gospel of Sustainability fits in well with expanding research in the areas of faith, media, and the marketplace. LOHAS already is a significant influencing group and it seems to be growing. There are no other books addressing this topic that I am aware of. Moreover, Monica M. Emerich does not just cover the market. She explains how LOHAS has evolved through the nexus of communication, consumer products, and spirituality. --Mara Einstein, author of Brands of Faith: Marketing and Religion in a Commercial Age Monica M. Emerich treats seriously the green culture and contextualizes the social changes that have repositioned such products as central to public discourse about capitalism and the material production of spirituality. Scholars of media, religion, and cultural studies will relish this stimulating book, the first of its kind. --Claire Hoertz Badaracco, author of Prescribing Faith: Medicine, Media and Religion in American Culture Author InformationMonica M. Emerich is a faculty member at the Sustainable Practices Program at the University of Colorado and a research affiliate with the Center for Media, Religion and Culture at the University of Colorado. Tab Content 6Author Website:Countries AvailableAll regions |
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