Overview

The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, and testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing, and your business for success. If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing, and business development, you need The Four Steps to the Epiphany. A must-listen for anyone starting something new.

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Graham Rowat, an Earphones Award-winning narrator, is a television and theater actor who is best known for his stage performance in Dracula, Beauty and the Beast, and Mamma Mia. Steve Blank is an entrepreneur, consulting associate professor at Stanford, and a senior fellow of innovation at Columbia. Coauthor of the bestselling books The Four Steps to the Epiphany and The Startup Owner's Manual, he is known as the father of modern entrepreneurship. He co-created the Lean methodology popularized by his student Eric Ries, author of The Lean Startup. He has developed and taught innovation methods that are being used widely by startups, companies, and the Department of Defense. His classes are the basis of the innovation programs at The National Science Foundation, National Institute of Health, and the Department of Defense. Steve's career has taken him from repairing fighter planes in Thailand during the Vietnam War to arriving at the beginning of the boom times of Silicon Valley in 1978, where he was part of eight technology startups in the next twenty-one years.

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