Overview

YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE. The Financial Times Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world's leading strategic thinkers, and introduces the key strategic tools and techniques you need to develop your own strategy. Based on long experience and on conversations with leading strategists around the world, Richard Koch helps you discover each critical step in creating, delivering, and understanding successful strategy. The fifth edition of this bestselling book is your jargon-free guide to the strategic models and thinkers you really need to know about. Updated with new tools and examples, The Financial Times Guide to Strategy shows you which questions to ask, how to go about answering them, and then what action to take. This is the smartest and most accessible strategy guide available anywhere.

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Richard Koch is a British author, speaker, and investor, and a former management consultant and entrepreneur. He has written over twenty books on business and ideas, including The 80/20 Principle, about how to apply the Pareto principle in management and life. Koch got an MBA from The Wharton School of the University of Pennsylvania, worked as a consultant at The Boston Consulting Group, and at Bain & Company from 1980 to 1983. In 1983 he co-founded The LEK Partnership, an international strategy consulting firm, with headquarters in London. Liam Gerrard is an award-winning voice artist with over ten years of experience working in every field of the voice industry, as well as a highly acclaimed stage and screen actor. His animation Walter Tull-Britain's First Black Officer was nominated for a BAFTA in 2016, and he has been nominated for an Audie Award in 2017. He has narrated over thirty audiobooks in a wide range of genres and styles. He comes from a large Irish family, although he was raised in Yorkshire before moving to the Middle East, where he went to school. He studied at Lancaster University and then as a classically trained actor at Mountview; he is currently the youngest actor to play the lead role of Prospero in Shakespeare's The Tempest in London's West End. He has worked for the most renowned theater companies, including the Royal Exchange Theatre (two Manchester theater award nominations), Edinburgh Lyceum Theatre (five Critics Choice nominations), Soho Theatre (MTN nomination), and most regional theaters throughout the U.K., including Alan Aykbourn's SJT, New Vic, Oldham Coliseum, Nottingham Playhouse, and Theatre by the Lake. His wide-ranging experience has also seen him perform Opera in Rigoletto. He is an associate lecturer at Sheffield Hallam University in Broadcast Voice and is also a communication skills specialist and trainer. In addition, he is an examiner for the Royal College of Psychiatry, Royal College of Surgeons, Royal Scottish College of Surgery. In his spare time Liam is also a musician who plays the violin, drums, piano, and percussion. He also enjoys spending time with Peg, his Springer Spaniel, out on the Peak District whenever he can get away from the studio!

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