Free Delivery Over $100
|
|
|||
|
||||
OverviewThis book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how experience logic can act as a new driver for the management of marketing processes in firms within the context of the experience economy. In the second part of the book, attention turns to the applications of experience logic in different sectors, including tourism, commerce, culture, and trade shows. Company-specific examples of benefits of the experiential approach are also explored in case studies on gift box providers, marketing of traditional local products, and the cosmetics industry. The book will be of particular interest for marketing specialists, but will additionally be of value for managers in private companies and public bodies who wish to enhance their marketing methods. Full Product DetailsAuthor: Tonino Pencarelli , Fabio ForlaniPublisher: Springer Nature Switzerland AG Imprint: Springer Nature Switzerland AG Edition: Softcover reprint of the original 1st ed. 2018 Dimensions: Width: 15.50cm , Height: 1.20cm , Length: 23.50cm Weight: 0.454kg ISBN: 9783030084783ISBN 10: 3030084787 Pages: 220 Publication Date: 24 January 2019 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of Contents"Introduction to the experience logic: Key concepts and contents.- Part I: Theoretical contributions.- Experiential perspective in management literature: A systematic review.- Marketing in an experiential perspective: From ""Goods and Service Logic"" to ""Experience Logic"".- Part II: Sectoral applications.- The tourist offer of the destination in an experience logic perspective.- Sustainable management of events in an experiential perspective.- How marketing works in the Experience Economy: The case of the Experience Gift Box providers.- Experience economy and the management of shopping centers: The role of entertainment.- The Importance of Being Earnest. Enhancing the authentic experience of cultural heritage through the experience-based approach.- Experience logic: the new challenge for trade fairs.- The experiential approach in the cosmetics industry: The Eva Garden case study.- Marketing of traditional-local products in the experience logic perspective."ReviewsAuthor InformationTonino Pencarelli is Full Professor of Economics and Business Management at the University of Urbino Carlo Bo (Italy), where he teaches Economics and Business Management and Corporate Strategies. He is the author of more than 170 publications, including books and articles in both national and international journals. He is a member of the board of directors for the Italian Marketing Society. His main current research interests relate to Tourism Marketing and Management and Corporate Strategies. Fabio Forlani holds a PhD in Marketing and is Assistant Professor in Tourism Marketing and Management at the University of Perugia (Italy). He is the author of more than 20 scientific articles on experience logic in the tourism market. He teaches experiential marketing and tourism marketing both at the University and on professional courses. In addition, he carries out consultancy activities for tourism companies and public administrations. Tab Content 6Author Website:Countries AvailableAll regions |
||||
