Overview

In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies realize just a fraction of the financial performance promised in their strategic plans. It doesn't have to be that way, maintain Robert Kaplan and David Norton in The Execution Premium. Building on their breakthrough works on strategy-focused organizations, the authors describe a multistage system that enables you to gain measurable benefits from your carefully formulated business strategy. This book shows you how to: develop an effective strategy--with tools such as SWOT analysis, vision formulation, and strategic change agendas; plan execution of the strategy--through portfolios of strategic initiatives linked to strategy maps and Balanced Scorecards; put your strategy into action--by integrating operational tools such as process dashboards, rolling forecasts, and activity-based costing; and test and update your strategy--using carefully designed management meetings to review operational and strategic data. Drawing on extensive research and detailed case studies from a broad array of industries, The Execution Premium presents a systematic and proven framework for achieving the financial results promised by your strategy.

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David P. Norton is cofounder and former director of Palladium Group. He has authored several books with Robert S. Kaplan, including Alignment, Strategy Maps, and The Strategy-Focused Organization. Robert S. Kaplan, Senior Fellow and Marvin Bower Professor of Leadership Development, Emeritus, at the Harvard Business School, is codeveloper of both activity-based costing (ABC) and the Balanced Scorecard (BSC). Kaplan joined the HBS faculty in 1984 after spending sixteen years on the faculty of the business school at Carnegie-Mellon University, where he served as Dean from 1977 to 1983. He has coauthored several books, including The Execution Premium and Alignment (both with David P. Norton). Barry Abrams has narrated and produced audiobooks for a variety of publishers. Since 2012, he has also hosted and produced ESPN's In the Gate podcast. Based in Danbury, Connecticut, he also engineers and calls live webcasts of his son's ice hockey games.

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