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OverviewThis second edition of the best-selling, comprehensive handbook The Essential Guide to Business for Artists and Designers will appeal to a wide range of artists, makers, designers, and photographers looking to set up and establish an arts practice or design business within the visual arts and creative industries. With fully revised content, three new chapters, and profiles of contemporary artists and designers from around the world, this guide leads the reader through the most important aspects of setting up and growing a profitable enterprise. Providing the vital knowledge and tools to develop a vision and achieve business growth, topics include: - Building networks and successful negotiation tactics - Promoting an engaging social media presence - Business planning and money management - Overview of legal, tax and intellectual property issues - Setting up a website and trading online - Exploiting innovation and future trends As well as specially tailored enterprise exercises and useful diagrams, this latest edition features apt quotations and indispensable resources including an extensive glossary and a list of key professional bodies and organisations based in the UK, USA, Canada, Australia and South America. This handbook is printed in a dyslexic-friendly font and includes new illustrated mind maps and colour pictures throughout. Full Product DetailsAuthor: Alison Branagan (Visual Arts Consultant, UK)Publisher: Bloomsbury Publishing PLC Imprint: Bloomsbury Visual Arts Edition: 2nd edition Weight: 0.740kg ISBN: 9781350153899ISBN 10: 1350153893 Pages: 344 Publication Date: 03 December 2019 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: To order  Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of ContentsForeword by James Dyson Introduction 1. Making Creativity Pay 2. How to Make a Living 3. Overview of Business Start-Up 4. Money Management 5. Business Planning 6. Building Networks 7. Self-Promotion 8. Funding and Sponsorship 9. Creative Crimes 10. Confidence and Negotiation Tactics 11. Records, Tax and Basic Bookkeeping 12. Websites, Blogs and Social Media 13. Innovation and Future Trends 14. Ideas for Growth Appendix 1. Business Knowledge Exercises Appendix 2. Answers to the Costing and Pricing Quiz Glossary Useful Organizations IndexReviewsUnravels the complexities of subjects such as taxation ... The author has considered almost every eventuality within the day-to-day running of businesses of various sizes ... Both newly graduated and seasoned freelancer will benefit from reading this book. * Jo Davies, Association of Illustrators Blog * Unravels the complexities of subjects such as taxation ... The author has considered almost every eventuality within the day-to-day running of businesses of various sizes ... Both newly graduated and seasoned freelancer will benefit from reading this book. -- Association of Illustrators Blog Unravels the complexities of subjects such as taxation ... The author has considered almost every eventuality within the day-to-day running of businesses of various sizes ... Both newly graduated and seasoned freelancer will benefit from reading this book. -- Association of Illustrators Blog Author InformationAlison Branagan is a visual arts and creative industries consultant and associate lecturer at Central Saint Martins, London, UK, where she teaches short courses in entrepreneurship, business start-up and self-promotion. Tab Content 6Author Website:Countries AvailableAll regions |
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