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OverviewFull Product DetailsAuthor: Thomas G. Pittz (University of Tampa, USA) , Eric W. Liguori (Rowan University, USA)Publisher: Emerald Publishing Limited Imprint: Emerald Publishing Limited Dimensions: Width: 13.80cm , Height: 0.70cm , Length: 21.60cm Weight: 0.171kg ISBN: 9781838678746ISBN 10: 1838678743 Pages: 128 Publication Date: 02 January 2020 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsChapter 1. ProcessI. Ideas vs Execution II. Business Plans vs. Business Models III. Prototyping IV. The Pitch V. Market Segmentation & Pivoting Chapter 2. People I. Finding and Selecting Partners II. Determining Equity & Vesting III. Building Culture IV. Hiring Employees V. Choosing Mentors Chapter 3. Networks I. Networking Fundamentals II. Navigating Networks (ESOs, community services, etc.) III. Building Networks IV. Exploiting Networks V. Maintaining Networks Chapter 4. Sales & Marketing I. Learning to Sell II. Sales Pipeline and Tracking Metrics III. Failure, Rejection, Learning IV. Guerilla Marketing V. Pricing Models VI. Branding Chapter 5. Financing I. Financial Literacy II. Bootstrapping III. Crowdfunding IV. Equity Financing V. Debt Financing Chapter 6. Nuts and Bolts I. Legal Considerations (filing your business, ownership decisions, etc.) II. Human Resource Basics (important laws & filings, etc.) III. Compliance & Business Systems IV. Tax Considerations V. Exit StrategiesReviewsThom Pittz and Eric Liguori have provided a no-nonsense, incredibly insightful and practical guide for entrepreneurs looking to launch and/or grown their businesses. Great insights on guerrilla marketing, the power and pitfalls of crowd funding, and understanding failure and rejection. Recognizing the massive amount of work and stress necessary to build a successful venture, Pittz and Liguori have masterfully distilled wisdom gained from working with hundreds of startups around the globe to help entrepreneurs avoid landmines and gear up for success. Great reading for anyone immersed in the entrepreneurial process! -- Tim Mescon, Ph.D., Executive VP and Chief Officer, Europe, Middle East and Africa, AACSB International This book is an essential tool for every entrepreneur during his startup journey. It provides a handy reference which can be reverted to based on real life experiences. An essential companion for all aspiring entrepreneurs or small business owners. -- Ahmed Osman, President, International Council for Small Business In their new book, The Entrepreneur's Guide... Thom Pittz and Eric Liguori have identified all of the key issues that entrepreneurs face in developing and growing businesses and provide critical and detailed guidance for success. I am pleased to see a major section of the book devoted to networks and networking as an entrepreneur's network of support is the foundation for entrepreneurial innovation and growth. -- William B. Gartner, The Bertarelli Foundation Distinguished Professor Family Entrepreneurship, Babson College There are few resources that effectively help entrepreneurs navigate the black box of risk and decision-making along their tumultuous journey. Every aspect of that journey - whether it be marketing, financing, partnerships, HR, networking, or actually launching has unlimited landmines that can put an end to a dream. This book is a critical how-to guide for any entrepreneur at any stage to spot and disarm those landmines with expert precision. -- Doan Winkel, Senior Vice President of Programming, United States Association for Small Business and Entrepreneurship Thom Pittz and Eric Liguori have provided a no-nonsense, incredibly insightful and practical guide for entrepreneurs looking to launch and/or grow their businesses. Great insights on guerrilla marketing, the power and pitfalls of crowd funding, and understanding failure and rejection. Recognizing the massive amount of work and stress necessary to build a successful venture, Pittz and Liguori have masterfully distilled wisdom gained from working with hundreds of startups around the globe to help entrepreneurs avoid landmines and gear up for success. Great reading for anyone immersed in the entrepreneurial process! -- Tim Mescon, Ph.D., Executive VP and Chief Officer, Europe, Middle East and Africa, AACSB International This book is an essential tool for every entrepreneur during his startup journey. It provides a handy reference which can be reverted to based on real life experiences. An essential companion for all aspiring entrepreneurs or small business owners. -- Ahmed Osman, President, International Council for Small Business In their new book, The Entrepreneur's Guide... Thom Pittz and Eric Liguori have identified all of the key issues that entrepreneurs face in developing and growing businesses and provide critical and detailed guidance for success. I am pleased to see a major section of the book devoted to networks and networking as an entrepreneur's network of support is the foundation for entrepreneurial innovation and growth. -- William B. Gartner, The Bertarelli Foundation Distinguished Professor Family Entrepreneurship, Babson College There are few resources that effectively help entrepreneurs navigate the black box of risk and decision-making along their tumultuous journey. Every aspect of that journey - whether it be marketing, financing, partnerships, HR, networking, or actually launching has unlimited landmines that can put an end to a dream. This book is a critical how-to guide for any entrepreneur at any stage to spot and disarm those landmines with expert precision. -- Doan Winkel, Senior Vice President of Programming, United States Association for Small Business and Entrepreneurship Author InformationThomas G. Pittz has mentored numerous entrepreneurs and students at the Lowth Entrepreneurship Center of the Sykes College of Business at the University of Tampa. He transitioned to academia after two decades of industry experience, including launching two entrepreneurial ventures, and maintains an active consulting practice. He has a Ph.D. from New Mexico State University. Eric W. Liguori sits at the global forefront of entrepreneurship education. In 2019 he became the youngest person ever elected to serve as President of the United States Association for Small Business and Entrepreneurship, the largest academic organization dedicated to advancing entrepreneurship education through bold teaching, scholarship, and practice. He holds the Rohrer Chair of Entrepreneurship at Rowan University and is the Executive Director of the Rowan Center for Innovation and Entrepreneurship. He has a Ph.D. from Louisiana State University. Tab Content 6Author Website:Countries AvailableAll regions |
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