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Full Product Details

Author:   Professor Enno Masurel (Vrije Universiteit Amsterdam, The Netherlands)
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Publishing Limited
Dimensions:   Width: 15.20cm , Height: 0.80cm , Length: 22.90cm
Weight:   0.229kg
ISBN:  

9781789733181

ISBN 10:   1789733189
Pages:   152
Publication Date:   05 September 2022
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction Chapter 1: Theoretical background of entrepreneurship  Section 1.1 Entrepreneurship  Section 1.2 Innovation  Section 1.3 Sustainable entrepreneurship  Section 1.4 Characteristics of small businesses  Section 1.4.1 Quantitative characteristics  Section 1.4.2 Qualitative characteristics  Section 1.5 Stages in the development of small businesses (life cycle of the firm)  Section 1.5.1 Protection of the start-up firm  Section 1.5.2 Exit strategies  Section 1.6 Different types of entrepreneurs  Section 1.7 Different roles of the entrepreneur  Section 1.8 Entrepreneurial competences  Section 1.9 Entrepreneurial motivation  Section 1.10 Entrepreneurial behavior  Section 1.11 Small business finance  Chapter 2: Entrepreneurship Education  Section 2.1 Three approaches in entrepreneurship education  Section 2.2 Different teaching forms of entrepreneurship education  Section 2.3 Different teaching materials for entrepreneurship education  Section 2.4 The consistency between the teaching approaches in, the teaching forms of and the teaching materials for entrepreneurship education   Chapter 3: Cases with The Entrepreneurial Dilemma in the Development of the Small Firms  Case 1: To protect or not to protect (that is the question)?  Case 2: From nascent entrepreneur to start-up entrepreneur: Capable or not?  Case 3: From early growth to late growth: More (financial) manager or not?  Case 4: From late maturity to decline or to closing down?  Case 5: Scientist or university spin-off?  Case 6: Official green or officious green?  Case 7: Entrepreneurship outside the western world: far away or close?  Case 8: The successor in the family business: first son or second son?  Case 9: Entrepreneurship in the DIY sector: Franchisee or not? Case 10: Sell the firm to the highest bidder or give it another swing?    Appendices  Appendix A. The financial plan  Appendix B. Case: The financial plan of Pizza Pete  Appendix C. Business Model Canvas 2018  Appendix D. Lean Startup in a nutshell  Appendix E. Sustainable Entrepreneurship Balanced Scorecard

Reviews

Masurel's goal is that his book will be the new textbook on entrepreneurship for post-graduate and executive students in higher education. He focuses on the decisions that the entrepreneur as the owner-manager of a small firm has to make for the further development of his firm. Chapter one deals with the theoretical background of entrepreneurship and small business in a number of approaches. Chapter two bridges chapters one and three as it deals with the subject of entrepreneurship education. Chapter three presents 10 education cases on the entrepreneurial dilemma from a broad perspective of different sectors. These cases are to be incorporated in entrepreneurship education and to contribute to the understanding of the entrepreneurial dilemma during the life cycle of the firm. -- Annotation (c)2019 * (protoview.com) *

Masurel’s goal is that his book will be the new textbook on entrepreneurship for post-graduate and executive students in higher education. He focuses on the decisions that the entrepreneur as the owner-manager of a small firm has to make for the further development of his firm. Chapter one deals with the theoretical background of entrepreneurship and small business in a number of approaches. Chapter two bridges chapters one and three as it deals with the subject of entrepreneurship education. Chapter three presents 10 education cases on the entrepreneurial dilemma from a broad perspective of different sectors. These cases are to be incorporated in entrepreneurship education and to contribute to the understanding of the entrepreneurial dilemma during the life cycle of the firm. -- Annotation ©2019 * (protoview.com) *

Author Information

Enno Masurel is a full professor in Sustainable Entrepreneurship at the Vrije Universiteit Amsterdam, the Netherlands. He had edited multiple books in innovation and entrepreneurship, including Entrepreneurship in Context (2012) and Technological Innovation Across Nations: Applied Studies of Coevolutionary Development (2009). He has also published multiple papers in the field of entrepreneurship and small business development. 

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