Overview

Full Product Details

Author:   Azizul Hassan (The Tourism Society, UK) ,  Anukrati Sharma (University of Kota, India)
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Publishing Limited
Weight:   0.868kg
ISBN:  

9781839826894

ISBN 10:   1839826894
Pages:   544
Publication Date:   30 November 2020
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction Azizul Hassan and Anukrati Sharma Part One: Technology in Tourism and Hospitality: Concepts and Applications Chapter 1. Theoretical Understanding on Technology Application in Tourism and HospitalitySamik Ray Part Two: Technology Application in the Tourism and Hospitality Industry: Service Promotion Chapter 2. Online Tracking Using Cookies and Similar Technologies: An Analysis of Hotel Company PracticesPeter O'Connor Chapter 3. Factors Influencing Generation Y to Choose AIRBNB Anshul Garg Chapter 4. Integrated Marketing Approach for Hotel Management Kaplan Ugurlu Chapter 5. The Impact of Online Marketing in Travel Agenc Ahmad Albattat Part Three:Technology Application in the Tourism and Hospitality Industry: Branding Aspects Chapter 6. Emotional Branding for Tourist Destinations: A Review of ICT Tools Moturu Venkata Rajasekhar, Srinivas Dinakar Nethi and Challa Krishnaveer Abhishek Part Four: Technology Application in the Tourism and Hospitality Industry: Consumption Behaviour Chapter 7. Social Media Transforming Tourist Behaviour Aysen Ercan İştin Part Five: Technology Application in the Tourism and Hospitality Industry: Marketing Contexts Chapter 8. Influencer Marketing for Tourism and Hospitality Seda Yetimoglu and Kaplan Ugurlu Chapter 9. Internet Marketing Communication in Event Tourism Promotion Yesim Koba Part Six: Technology Application in the Tourism and Hospitality Industry: Destination Promotion Chapter 10. New Product Design: Creating a Digital VR Game to Promote the Conservation of Nature-based Tourism Attractions Alexandra Coghlan and Lewis Carter Chapter 11. Development of a Destination through eTourism: Experience and CreativityJéssica Ferreira, Bruno Sousa and Francisco Gonçalves Chapter 12. Web Site Designing and its Impact on Tourism Destinations Gülay Özaltin Türker Chapter 13. Changes in Tourism Destination Promotion with the Technological Innovation: A Study on the Asian Context Rupa Sinha, Azizul Hassan and Rahul Kumar Ghosh Part Seven: Technology Application in the Tourism and Hospitality Industry: Effects and Changes Chapter 14. Impact of Information Technology on Tourism and Hospitality G  Erkol Bayram Chapter 15. ICT and Sustainable Development: Implications within the Tourism Industry Priyakrushna Mohanty Chapter 16. Integrated Marketing Approach in Hotel Management Kaplan Ugurlu Part Eight: Technology Application in the Tourism and Hospitality Industry: Smart City Involvement Chapter 17. Smart Tourism; Issues, Challenges and Opportunities Uğur Akdu Part Nine: Technology Application in the Tourism and Hospitality Industry: Marketing and Profitability Chapter 18. ICT Based Marketing and Profitability in Tourism and Hospitality Organizations in Indian Scenario Lakhvinder Singh and Dinesh Dhankhar Chapter 19. Tourist Experience Exchange through Blogs and Its Impact on Destination Promotion Anurodh Godha Part Ten: Technology Application in the Tourism and Hospitality Industry: Niche Tourism Chapter 20. Application of Tracking Tools in Tourism and Hospitality Management Hugo Padrón-Ávila Chapter 21. Value of Technology Application at Cultural Heritage Sites: Insights from Italy Donatella Privitera Chapter 22. Sharing Economy and Village's Development through the Application of Technology: The Italian Case Debora Calomino Chapter 23. The Effects of Industry 4.0 in Tourism and Hospitality and Future Trends in Portugal Celia Ramos and Isabel Brito Chapter 24.Link up with Technology Application in Literary Tourism Sílvia Quinteiro Chapter 25. Smart Management Systems in Cities and their Marketing: Case of the Waterloo City in Canada Marica Mazurek Chapter 26. The Innovative City Development through Place Marketing, Branding, Co-creation and Technology Application as New Perspectives for Slovakia Marica Mazurek Chapter 27. An Empirical Study on Cloud Computing Technology on Hotel Industry in Sri Lanka Mubarak Kaldeen and Mohamed Ayoobkhan Chapter 28. e-HRM Application in Tourism and Hospitality in Sinai of Egypt Mohamed Tolba Said and Krishnan Umachandran Chapter 29. Digital Marketing for Religious Event of India for Tourism Sustainability and Promotion Shruti Arora and Anukrati Sharma Part Eleven: Technology Application in the Tourism and Hospitality Industry: Economic Development Chapter 30. Technology Driven Tourism and Hospitality Industry as a Tool for Economic Development: A Bibliometric Analysis Rahul Pratap Singh Kaurav, Ruturaj Baber and Sneha Rajput Part Twelve: Technology Application in the Tourism and Hospitality Industry: The Future Chapter 31.The Future of Our Planet is Technology: Is it ok to Embrace the Change in Travel and Tourism Industry in the Developing World James Malitoni Chilembwe and Victor Ronald Mweiwa

Reviews

Author Information

Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. He is the editor of Tourism Marketing in Bangladesh: An Introduction (2020), and is co-editor of Tourism Events in Asia: Marketing and Development (2018). Anukrati Sharma is Associate Professor in the Faculty of Commerce and Management, University of Kota, Kota, Rajasthan, India. She is the editor ofSustainable Tourism Development: Futuristic Approaches (2019), and is co-editor of Tourism Events in Asia: Marketing and Development (2018).

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions