Overview

In The Ecosystem Economy, two McKinsey & Company senior partners offer an incisive and eye-opening look at the emerging ecosystem economy and what it means for companies used to familiar sector siloes. In the book, you'll explore how the most successful companies in the new economy aren't the ones that have applied old-school best practices but, instead, have adopted entirely new mindsets and approaches for a fundamentally transforming market. You'll also find: explanations of why it's so important for companies to adopt a new approach in the face of a foundationally changing economy (and what they stand to gain); how the new ecosystem economy will continue to evolve and change, dissolving the borders between the traditional sectors of the economy; and a comprehensive ecosystem playbook that can be applied to firms of any size and in any sector. As the barriers between sectors and disciplines come down, organizations everywhere will need to reshape their thinking about value propositions, competition, partnership, organizational and operating models, and performance management. The Ecosystem Economy is your personal roadmap to navigating that new world. It's ideal for managers and other business leaders seeking fresh new strategies and practical approaches for markets that bear little resemblance to the ones that came before.

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Venkat Atluri is a senior partner at McKinsey & Company, where he leads the firm's global Technology & Telecommunications Practice. In addition he serves clients in the high-tech, media and telecommunications, advanced industries, and consumer sectors by partnering with management teams and boards to create value through performance transformation, programmatic M&A, and new business building. Prior to joining McKinsey, Atluri held leadership roles at General Electric and 3M. Mikl�s Dietz is a senior partner at McKinsey & Company. He leads McKinsey's banking strategy and innovation work globally and is the managing partner of the Vancouver office. He is the founder/chair of the Panorama research group and the Ecosystem Hub, and has served over 450 clients in forty plus countries across multiple industries. Prior to joining McKinsey, he worked at Merrill Lynch and Reuters. Jason Keller is a narrator and classically trained actor who has been featured in many audiobooks, video games, and commercials, as well as on stages and screens in the US and the UK. A performer since childhood, Jason received his undergraduate degree from Northwestern University, and his MFA from the Bristol Old Vic Theatre School. Jason's been listening to Tantor for a long time, and is absolutely thrilled to be working with them. He's always had his face buried in some kind of book (usually something long, nerdy, with either swords or spaceships), and loves bringing his skills and experience to bear to bring an author's stories to life.

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