Overview

In The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services, the authors show companies how to go digital while also advancing their core business. The book emphasizes how to strike a difficult balance between establishing a new (digital) business and re-vitalizing--and digitizing--the legacy business. The core of the book is focused on the actual implementation of the digital transformation across both businesses, providing concrete tips, tricks, tools and action plans across six key dimensions: crafting a flexible organization; using technology as a driver; designing the necessary processes; building transformational leaders; Right-skilling the workforce of the future; and galvanizing cultural change. Based on 100+ interviews with senior executives at leading companies (such as Nestl�, Novartis, Volkswagen, BNP Paribas, BASF and Michelin) and smaller hidden champions, numerous illuminating case studies, and the authors' own experience from working in international management consulting and years of academic experience, the book highlights the fundamental principles required for executives and businesspeople to transform legacy organizations into digitally empowered companies.

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Janet Metzger, an Earphones Award-winning narrator, has performed as a stage, television, voice, and film actor and as a jazz vocalist in hotels and supper clubs. For five years she was the voice of Headline News, now HLN, during which time she also promoted features and news stories for CNN and CNN International. She is a graduate of Florida State University. Karolin Frankenberger is a full professor in strategy and innovation at the University of St. Gallen, Switzerland, where she is also director of the Institute of Management and Strategy and the academic director of the Executive MBA. Prior to her academic career, Karolin worked for seven years at McKinsey & Company. Owing to her award-winning research, which focuses on (digital) business transformation, business model innovation, ecosystems and circular economy, she has recently been named Thinker of the Month by Thinkers50, the world's foremost resource for sharing leading management ideas of our age. Her publications appear regularly in top-tier academic and practitioner-oriented journals and her book The Business Model Navigator is known as a standard reference in business model innovation literature. Karolin has founded a spin-off, is an internationally renowned keynote speaker and supports company leaders from numerous industries worldwide in their strategy and innovation challenges. She holds a PhD with highest distinction from the University of St. Gallen and was a visiting PhD student at Harvard Business School and the University of Connecticut. She and her husband are parents of two children. Hannah Mayer is a PhD Fellow at Harvard Business School and part of the Laboratory for Innovation Science at Harvard, where she does research on digital transformation and AI-powered business models. Her research interests also extend to (digital) business ecosystems and platforms-an area she explored as part of her doctoral studies, which she completed at the University of St. Gallen (Switzerland). She frequently publishes thought-leading insights from the digitization, innovation and technology spaces in leading media outlets, such as Forbes.com and Harvard Business Review. Prior to her academic career, Hannah was a management consultant at a leading international management consulting firm, where she specialized in digital transformation, digital skill building, and digital marketing projects within the tech sector and other industries, and across various geographies. Previously, she spent two years at Google as a digital strategist, helping media agencies optimize their digital strategies. In addition to her PhD, Hannah holds master's degrees from Queen's University (Canada) and the Vienna University of Economics and Business (Austria). Andreas Reiter is currently a PhD student at Karolin's Chair at the University of St. Gallen/HSG, specializing in digital transformation and (digital) business ecosystems. His prior academic career saw him graduate with honors in business administration from the Vienna University of Economics and Business (Austria) and London Business School (UK). His professional experience includes two years at a globally leading management consulting firm, where he focused on digital transformation projects and the set-up of digital business models for incumbents in the financial services industry. Markus Schmidt is the CEO and founder of QSID Digital Advisory, a consulting boutique dedicated to supporting medium-sized and family-owned companies in their strategy, leadership, and digital transformation challenges. This role was preceded by a long experience leading globalization and digital transformation efforts at Valeo and Bosch, most recently as Executive Vice President at Bosch Automotive Electronics. His many years of leaderhship experience at Bosch gave Markus deep insights into the opportunities and challenges of digital transformation for industrial companies. He now draws on these as a coach and advisor to C-level executives in digital transformation implementation matters, as a keynote speaker at industry events, and as a lecturer at multiple universities. Markus also serves on the board of Fashion 3 of Mulliez Group and XTECH Invest/Clayens NP Group. He and his wife, Claudia, are parents of two children.

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