Overview

From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders. There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this book will act as a north star for small business owners looking to grow. Like Alice herself, the book is honest, practical, engaging and actionable - no fluff or complication allowed - and will help you build a community, get visible and make sales. Rooted in theory but with real-life experiences and case studies from entrepreneurs who have made digital marketing work for them, the book will leave you with the clarity and systems to take your business to the next level. An indispensable resource for small business owners, freelancers, entrepreneurs and marketing students. Here's what to expect from the book: Proven and practical expertise Clear definitions (no jargon!) Quick tips Examples and case studies Insights from trusted experts Chapter summaries for easy reminders Action steps for every topic

Full Product Details

Author:   Alice Benham
Publisher:   Quercus Publishing
Imprint:   Laurence King Publishing
Edition:   Illustrated edition
Dimensions:   Width: 14.40cm , Height: 2.80cm , Length: 20.00cm
Weight:   0.440kg
ISBN:  

9781529431476

ISBN 10:   1529431476
Pages:   240
Publication Date:   20 June 2024
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Author Information

Alice Benham is a business strategist on a mission to simplify growth and help entrepreneurs take intentional and sustainable action. Through her events, consultancy and online courses she's helped over 10,000 people to get clarity and implement strategies around their business model, marketing and processes. Since stepping into business aged 17, Alice has been passionate about swapping the smoke and mirrors of entrepreneurship for honest and open conversations, hosting the chart-topping podcast Starting The Conversation. Alice is also known for her signature approach to goal setting, 'The AB Method', and is the owner of OnPaper stationery shop.

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