Overview

Tomorrow&;s customers need to be targeted today! With emerging technology transforming customer expectations, it&;s more important than ever to keep a laser focus on the experience companies provide their customers. In The Customer of the Future, customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective. Tomorrow&;s customers will insist on experiences that make their lives significantly easier and better. Companies will win their business not by just proclaiming that customer experience is a priority but by embedding a customer focus into every aspect of their operations. They&;ll understand how emerging technologies like artificial intelligence (AI), automation, and analytics are changing the game and craft a strategy to integrate them into their products and processes. The Customer of the Future explains how today&;s customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don&;t adapt to these new expectations won&;t last. This book prepares your organization for these increasing demands by helping you do the following: Learn the ten defining strategies for a customer experience&;focused company. Implement new techniques to shift the entire company from being product-focused to being customer-focused. Gain insights through case studies and examples on how the world&;s most innovative companies are offering new and compelling customer experiences. Craft a leadership development and culture plan to create lasting change at your organization.

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9781799709534

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