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Overview65% of global CEOs are concerned about losing the innovation race against disruptive start-ups. The supposed solution: copying their methods. But as corporations are not start-ups, this is a fatal mistake. Most ideas never reach successful implementation, and innovation becomes frustration. So how does a solution look like that enables large firms to systematically leverage their existing strength and thus win the innovation race sustainably? The answer is the 5C process for efficient innovation. This book closes a gap in the practice-oriented innovation literature - and brings the desire for innovation back to established companies. The road to successful innovation management is long - this book is the shortcut. Thomas Weiler, VP Innovation Portfolio & Strategic Programs, Deutsche Telekom An overdue update on traditional R&D processes for the 21st century. Uwe Wagner, CTO, Schaeffler Anyone who has ever experienced the methodology described here in practice will hide the book from the competition! Dr. Carsten Stöcker, World Economic Forum, Global Future Council-Member Full Product DetailsAuthor: Lucas Sauberschwarz , Lysander WeissPublisher: Springer Nature Switzerland AG Imprint: Springer Nature Switzerland AG Edition: 1st ed. 2022 Dimensions: Width: 15.50cm , Height: 1.50cm , Length: 23.50cm Weight: 0.534kg ISBN: 9783030791131ISBN 10: 3030791130 Pages: 197 Publication Date: 01 February 2022 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Language: English Table of ContentsInnovate or Die: Efficient Innovation Instead of Inefficient Start-up Thinking.- Efficient Innovation With the 5C Process.- The Innovation Machine: Efficient Innovation in Corporations.- The End Is Not Nigh.ReviewsAuthor InformationLucas Sauberschwarz is Managing Director of the strategy consultancy Venture Idea and Director of the Center for Innovation at the SGMI Management Institute St. Gallen, Switzerland. Lysander Weiss is Partner of the strategy consultancy Venture Idea, academic researcher at the HHL Leipzig Graduate School of Management, and a lecturer on strategy, innovation and new work. Lucas Sauberschwarz and Lysander Weiss are best-selling authors and leading experts in the fields of strategy, innovation and new work. Together, they run the management consultancy Venture Idea, which was awarded as Germany's best medium-sized consultancy for Innovation & Growth (2018) and Strategy (2019) by Germany’s leading business magazine WirtschaftsWoche. They regularly share their expertise in publications, teaching and as keynote speakers. Tab Content 6Author Website:Countries AvailableAll regions |
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