Overview

The Challenge Of Effective Speaking In A Digital Age, 16E builds on its strong tradition of skills-based public speaking instruction with its six Speech Planning Action Steps, which resourcefully guide students through speech creation, now with integration of multimodal public speaking and technology and social media in delivery and in face-to-face and virtual environments.

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9781285434964

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Rudolph F. Verderber, Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year is one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage texts--COMMUNICATE, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK--have a reputation for being student favorites due to their accessible presentation of theory and skills. Kathleen S. Verderber has been Rudy Verderber's co-author for several years. Former professor of management at the University of Northern Kentucky, she is a co-author of COMMUNICATE! THE CHALLENGE OF EFFECTIVE SPEAKING, and COMM, all with Cengage Learning, and author of INTER-ACT: INTERPERSONAL COMMUNICATION, CONCEPTS, SKILLS, AND CONTEXTS with Oxford University Press.

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