Overview

Through creative storytelling and bold illustrations, The CEO's Time Machine takes readers on an unexpected journey as they step, along with a retiring leader's protégé, into a strange garage to discover the secret to the CEO's success in building one of the most innovative companies in the world. The book is a simple business parable that can be read in less than 30 minutes while leaving you with a lasting message that will transform how you view your own leadership and innovation. The CEO's Time Machine will make you a better leader because it powerfully reminds everyone that envisioning the future doesn't mean forgetting about the past or ignoring the present. The story: Why does this CEO collect weird artifacts? What can we learn from a DELCO 8-track car radio and antique NCR cash registers? Why did this CEO build a game room where an eclectic group of men and women play checkers, poker and X-Box? What do these games have to do with leadership and innovation? Will we ever go to Mars? And how in the world can this CEO travel to the future? Inside The CEO's Time Machine, you'll discover the answers to these questions and more. As the History Factory's CEO Bruce Weindruch writes in the book's foreword, ""Geoff Thatcher draws upon his skills as a masterful storyteller and experience designer to guide his readers through a genuine inventory of history to ultimately arrive at a singular moment of insight shared by generations of legendary leaders. (His) storytelling is elegantly simple and profoundly complex. His message is both timely and timeless. And the imaginative craft-like illustrations by Zoe Thatcher complement and embed the narrative to the mind's eye. No matter where you are on your life's journey...you'll experience an 'aha moment' in The CEO's Time Machine.""

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9780996750479

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Reviews

Geoff Thatcher draws upon his skills as a masterful storyteller and experience designer to guide his readers through a genuine inventory of history to ultimately arrive at a singular moment of insight shared by generations of legendary leaders. (His) storytelling is elegantly simple and profoundly complex. His message is both timely and timeless. And the imaginative craft-like illustrations by Zoe Thatcher complement and embed the narrative to the mind's eye. No matter where you are on your life's journey...you'll experience an 'aha moment' in The CEO's Time Machine. - History Factory's CEO Bruce Weindruch. This book presents an entertaining and accessible model for innovation. Just like good science fiction, it perfectly balances the future we are all facing with problems that feel incredibly timely and familiar. --Andrew Bagley, President, Boncom When I saw that The CEO's Time Machine was both a time travel story and a business book, I was worried it would slip into all the familiar tropes. However, Geoff not only deftly avoids them, but he gave me a surprise ending with more meaning than I expected. And Zoe's illustrations are fantastic while setting the mood perfectly. This book inspired me on so many levels. Excellent. --Troy Hitch, Troy Hitch, Chief Innovation Officer, Proximity Worldwide The CEO's Time Machine is a quick, inspiring and powerful read. In uber efficient form, Geoff Thatcher's book provides inspiring motivation to find the right balance between delivering Friday's Payroll and Inventing The Future. Innovation is the life blood of any successful business and The CEO's Time Machine provides a quick road map on how to kick start innovation and improve future business results in any company by seeking to allow creative ideas to flourish in spite of strong corporate cultures that stamp out creativity and innovation. Oh, and the book's illustrator Zoe Thatcher is a rock star! -- Paul Beck, Advisory Board Emeritus Chair, David Eccles School of Business, University of Utah The CEO's Time Machine is a fascinating look at how history and creativity work together to help us arrive at the best solutions to the business problems of tomorrow. A must read for any manager working with young talent. -- Blanca Myers, Silicon Valley Thinker What a great read! The storytelling is simple and thought-provoking and leaves you with a powerful message. I see this as required reading for any leadership development class. In fact, I wish I could start talking about it now with colleagues to capture even more learnings. -- Gene Shrecengost, Former CHRO and Board Member at National Dentex I find The CEO's Time Machine compelling in its narrative and universal in its point of view. I saw a reflection of self and our leadership while reading. As a working mother, I was proud to see the collaboration between Geoff and his daughter Zoe. It's such an inspiration. -- Ruqayya Alblooshi, Head of International Relations, General Secretariat of the UAE Cabinet

Geoff Thatcher draws upon his skills as a masterful storyteller and experience designer to guide his readers through a genuine inventory of history to ultimately arrive at a singular moment of insight shared by generations of legendary leaders. (His) storytelling is elegantly simple and profoundly complex. His message is both timely and timeless. And the imaginative craft-like illustrations by Zoe Thatcher complement and embed the narrative to the mind's eye. No matter where you are on your life's journey...you'll experience an 'aha moment' in The CEO's Time Machine. - History Factory's CEO Bruce Weindruch.

Author Information

Geoff Thatcher's work as a creative leader has taken him from Maracanā Stadium and the opening ceremonies of the Rio 2007 Pan American Games to the grand opening of Warner Bros. World Abu Dhabi. He is a student of the themed entertainment industry who got his start as a train engineer and stuntman. He is a writer and teacher who once facilitated a leadership workshop at The CIA University (yes, that CIA). After a long career creating brand experiences, visitor centers, museums, theme parks and live events, he launched his own experience design firm, Creative Principals, in 2017. Zoe Thatcher is a young and talented designer and illustrator. After being named the female scholar athlete of the year, the NCAA Championships-qualifying swimmer graduated summa cum laude from Auburn University in 2018. She immediately went to work as a costume designer at Weissman in St. Louis, one of the largest dance wear companies in the United States. In addition, Zoe worked on costume designs for the grand opening of Warner Bros. World Abu Dhabi and uniforms and merchandise for the Quest themed experience center in Doha. In August 2019, she joined Creative Principals as a designer and illustrator.

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