Overview

The CEO's Digital Marketing Playbook is the definitive playbook and crash course for both the baseline and advanced digital and direct marketing that every company on Earth needs to deploy in the 21st Century. Unlike the hundreds of books about social media or online advertising concepts, this step by step guide lays out every strategy and tactic that is essential to achieving the single greatest achievement in marketing: driving new customers and doing so profitably. Every CEO, from startup to Fortune 100, needs to understand every concept in this book or risk bleeding money and opportunity, which 99% are doing whether they know it or not. Every marketing professional and small business owner needs to embrace the tactics laid out or risk being bad at their job of profitable customer generation and best practice marketing. In just over 200 pages, every business professional can become a smart, customer generation focused digital marketer by following this playbook.

Full Product Details

9781633939523

Table of Contents

Reviews

An in-depth and winningly frank marketing manual. --Kirkus Reviews Perfect for CEOs. No Bullshit, just ROI. --Mike Adams, Author of The Intrepid CEO and Billy Bullsh!t Talks Business, Group CEO MarcoAurelio Group Whether you are a chief officer, marketing professional or entrepreneur, The CEO's Digital Marketing Playbook is a well-structured playbook that covers all of the key digital marketing disciplines and how to build them into winning digital strategies and tactics. --Maurice Woods, Chief Strategy & Operations Officer, Broward County Public Schools. Author of Audacious Social Impact Donohoe's experience in the digital marketing world is second to none and his book does a good job putting the world of digital marketing into perspective. Solid, easy to follow points on what to expect, do, and more importantly, ask your teams when it comes to effectively spending money in digital marketing. --Jon DeArment, President & COO, Channellock, Inc. As a CEO, time and money are the two biggest resources I cannot afford to waste. The CEO's Digital Marketing Playbook simplifies today's marketing landscape with a guide to ensure I am getting and ROI on both. --Scott Fox, CEO-Foxcrest The fire in your belly for best in class, ROI driven digital marketing is evident on every page. While we are not a high value B to C item, The CEO's Digital Marketing Playbook has given me executable and strategic insights to achieve more profit from our digital and social marketing. I am taking lessons learned from the book into action items at NuGo immediately. --David Levine, CEO NuGo Nutrition The CEO's Digital Marketing Playbook is a practical and enjoyable guide that aims to help executives answer the question, 'How do I maximize the ROI from our marketing budget?' The Playbook also provides a window into current trends and terminology in digital marketing, an area that can be intimidating or inaccessible to execs of boring old-economy businesses; such as myself. Donohoe walks the walk and talks the talk in this well-written and concise marketing resource for business leaders. --Charlie Walsh, EVP of Sales and Marketing, Stephenson Equipment Donohoe provides a battle tested guide for the C-Suite Executive on how to not be distracted by gimmicky marketing tactics. In doing so, he empowers each to call bullshit on misdirected, off-point ideas that can drain cash from our businesses. --James D. Ewing, Jr., CEO - President, COE DISTRIBUTING

An in-depth and winningly frank marketing manual. --Kirkus Reviews Perfect for CEOs. No Bullshit, just ROI. --Mike Adams, Author of The Intrepid CEO and Billy Bullsh!t Talks Business, Group CEO MarcoAurelio Group Whether you are a chief officer, marketing professional or entrepreneur, The CEO's Digital Marketing Playbook is a well-structured playbook that covers all of the key digital marketing disciplines and how to build them into winning digital strategies and tactics. --Maurice Woods, Chief Strategy & Operations Officer, Broward County Public Schools. Author of Audacious Social Impact Donohoe's experience in the digital marketing world is second to none and his book does a good job putting the world of digital marketing into perspective. Solid, easy to follow points on what to expect, do, and more importantly, ask your teams when it comes to effectively spending money in digital marketing. --Jon DeArment, President & COO, Channellock, Inc. As a CEO, time and money are the two biggest resources I cannot afford to waste. The CEO's Digital Marketing Playbook simplifies today's marketing landscape with a guide to ensure I am getting and ROI on both. --Scott Fox, CEO-Foxcrest The fire in your belly for best in class, ROI driven digital marketing is evident on every page. While we are not a high value B to C item, The CEO's Digital Marketing Playbook has given me executable and strategic insights to achieve more profit from our digital and social marketing. I am taking lessons learned from the book into action items at NuGo immediately. --David Levine, CEO NuGo Nutrition The CEO's Digital Marketing Playbook is a practical and enjoyable guide that aims to help executives answer the question, 'How do I maximize the ROI from our marketing budget?' The Playbook also provides a window into current trends and terminology in digital marketing, an area that can be intimidating or inaccessible to execs of boring old-economy businesses; such as myself. Donohoe walks the walk and talks the talk in this well-written and concise marketing resource for business leaders. --Charlie Walsh, EVP of Sales and Marketing, Stephenson Equipment Donohoe provides a battle tested guide for the C-Suite Executive on how to not be distracted by gimmicky marketing tactics. In doing so, he empowers each to call bullshit on misdirected, off-point ideas that can drain cash from our businesses. --James D. Ewing, Jr., CEO President, COE DISTRIBUTING

Author Information

"A digital marketer with over two decades of experience creating, executing and managing digital strategies to drive results for his clients, Tom Donohoe is the CEO and founder of Level Agency (www.level.agency). Prior to starting his agency in 2010, he was a digital advertising consultant in New York City and Washington, DC. He earned a bachelor's in finance from Penn State University at Schreyers Honors College. While attending Carnegie Mellon Business School he launched his advertising agency and left a year later when his business grew quickly, becoming a reluctant but thankful-in-retrospect grad-school dropout. Thomas is a member of YPO, a founding member of EO Charleston, as well as YEC (Young Entrepreneur Council). His award-winning agency has been recognized as a Top 10 Digital Marketing Agency in the Region, has been included among Inc. magazine's INC 500, has earned a Diamond Award for Outstanding CEOs, an Ernst & Young Entrepreneur of the Year Award, and was recognized as the #1 Fastest Growing Company in the Region by Pittsburgh Times' ""Pittsburgh 100."" For more information, please consult www.tomdonohoe.com."

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