Overview

DO YOU WANT TO DO THINGS YOUR WAY? The Business of Freedom is for everyone who loves their work but is sick of the corporate grind. It will help you decide if working for yourself is the right path for you. Step-by-step, it guides you through assessing your market and potential clients, packaging your offering, crunching the numbers and getting clarity about what real freedom in your work means for you. Read on to: Look at your career aspirations with a fresh perspective Find out what factors you need to consider in deciding whether to go it alone Learn how to package your skills and knowledge Understand the challenges and benefits of working for yourself Discover what it means to build a business that really works for you

Full Product Details

Author:   Lisa Zevi
Publisher:   Rethink Press
Imprint:   Rethink Press
Dimensions:   Width: 14.00cm , Height: 1.30cm , Length: 21.60cm
Weight:   0.299kg
ISBN:  

9781781336595

ISBN 10:   1781336598
Pages:   282
Publication Date:   10 March 2022
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Foreword - Preface - Introduction - PART ONE Considering Your Reality - 1 What Do You Want? - 2 Reasons To Go - 3 Reasons To Stay - 4 The Decision-Making Process - PART TWO Preparing For The Decision - 5 Flow – Doing Things Your Way - 6 Research – What’s The Market Telling You? - 7 Earnings – Know Your Numbers - 8 Explore – Your Network - 9 Digital – Your Online Presence - 10 Offer – What Are You Selling? - 11 Mindset – Getting Your Head In The Right Place - 12 Decision Time - PART THREE The Practicalities - 13 Business Model Options - 14 Taking The Plunge - 15 Growing Your Business - 16 The Reality - 17 You’re On Your Way - Conclusion - Acknowledgements - The Author

Reviews

‘This book makes jumping off that cliff not such a lonely journey. It’s only as isolating as you want it to be and reminds me that there are many people out there doing the same.’ ― Marisa Shek, Director at Shek Architects ‘Lisa Zevi’s book is a wonderfully sensitive and valuable guide to those thinking of transitioning from the corporate track to a more entrepreneurial path. But it is more than that. It also helps those who have already taken that journey to identify where improvements can be made to their fledgling, or already successful, new business. Highly recommended…’ ― Charles Rustin, Chief Growth Officer at NextWave Consulting ‘Lisa gives the reader a wonderful structure to aid making a great career and life choice. The reader self-reflects their own deepest desires and fears which frame the circumstances they currently find themselves in. She’s selling you neither employment nor business ownership. She’s giving you the tools, references and a step-by-step framework to judge your own situation for yourself. Live your life on your own terms – enjoy the read!’ ― Jasper Walshe, Founder of TRIPSTank ‘As an artist for over forty years, I’ve always struggled to understand, develop or even access the essential and fundamental skills necessary to run and build a business. Fortunately, these are Lisa’s superpowers. With her values and clarity of vision around how to simplify, grow and enjoy your business, her second book is a must-read for anyone exploring their career choices at this pivotal time in history. Consider this book a parachute for the dive of your life and be safe in the knowledge that if you do jump, her first book will be there for you when you land! I would not be where I am today, or have the confidence or belief in what I do, without the wise counsel of someone who started as my business coach and is now a dear friend.’ ― Paula Barnard-Groves, Founder of Me Infinity ‘If you have ever wondered whether working for yourself is for you, this book is a great first step. Hearing first-hand from others who have taken the plunge and learning about the pros and the cons of running a business will be invaluable to your decision-making.’ ― Sophie Wright, Founder of Wright CFO ‘An inspirational and useful collection of advice from high-energy motivator Lisa Zevi. Read this before you take the plunge.’ ― Didrik Skantze, Co-Founder of On Demand Solutions ‘Setting up in business on your own is a daunting prospect, not least of which is the fear associated with all the unknowns, and the doubts that emerge about whether or not it is the right choice for you. Without the benefit of hindsight, the best any of us can do when confronting such momentous decisions is to reduce the uncertainty through rigorous research in relation to the questions we have, in order that we may forge a sense of reassurance that we have a better handle on what taking the entrepreneur’s path actually entails. This book helps reduce that anxiety.’ ― Justin Lee, Founder of Eudaimonic-Living ‘Drawing upon her considerable experience as an operational business coach, Lisa Roberts Zevi has created a concise, yet masterful work that somehow manages to cover just about everything you need to know in relation to setting up and running your own business, while simultaneously offering practical strategies to help overcome the inevitable fear that pursuing your entrepreneurial dream will see you fall flat on your face. Fear of failure is part of human nature after all. Illustrated with compelling first-hand accounts, The Business of Freedom not only gets to the heart of the way in which the brain’s negativity bias tends to engender a fear of trusting your own intuition, but it also offers some effective examples of how to overcome this ever-present doubt in order to help you recognise your worth and find your true purpose in life. Wherever you are on your journey to self-employment, I highly recommend this book to anyone looking to achieve self-actualisation through the path of entrepreneurship.’ ― Alexis Devereux, Founder of Capable Citizen Collective

'This book makes jumping off that cliff not such a lonely journey. It's only as isolating as you want it to be and reminds me that there are many people out there doing the same.' Marisa Shek, Director at Shek Architects 'Lisa Zevi's book is a wonderfully sensitive and valuable guide to those thinking of transitioning from the corporate track to a more entrepreneurial path. But it is more than that. It also helps those who have already taken that journey to identify where improvements can be made to their fledgling, or already successful, new business. Highly recommended...' Charles Rustin, Chief Growth Officer at NextWave Consulting 'Lisa gives the reader a wonderful structure to aid making a great career and life choice. The reader self-reflects their own deepest desires and fears which frame the circumstances they currently find themselves in. She's selling you neither employment nor business ownership. She's giving you the tools, references and a step-by-step framework to judge your own situation for yourself. Live your life on your own terms - enjoy the read!' Jasper Walshe, Founder of TRIPSTank 'As an artist for over forty years, I've always struggled to understand, develop or even access the essential and fundamental skills necessary to run and build a business. Fortunately, these are Lisa's superpowers. With her values and clarity of vision around how to simplify, grow and enjoy your business, her second book is a must-read for anyone exploring their career choices at this pivotal time in history. Consider this book a parachute for the dive of your life and be safe in the knowledge that if you do jump, her first book will be there for you when you land! I would not be where I am today, or have the confidence or belief in what I do, without the wise counsel of someone who started as my business coach and is now a dear friend.' Paula Barnard-Groves, Founder of Me Infinity 'If you have ever wondered whether working for yourself is for you, this book is a great first step. Hearing first-hand from others who have taken the plunge and learning about the pros and the cons of running a business will be invaluable to your decision-making.' Sophie Wright, Founder of Wright CFO 'An inspirational and useful collection of advice from high-energy motivator Lisa Zevi. Read this before you take the plunge.' Didrik Skantze, Co-Founder of On Demand Solutions 'Setting up in business on your own is a daunting prospect, not least of which is the fear associated with all the unknowns, and the doubts that emerge about whether or not it is the right choice for you. Without the benefit of hindsight, the best any of us can do when confronting such momentous decisions is to reduce the uncertainty through rigorous research in relation to the questions we have, in order that we may forge a sense of reassurance that we have a better handle on what taking the entrepreneur's path actually entails. This book helps reduce that anxiety.' Justin Lee, Founder of Eudaimonic-Living 'Drawing upon her considerable experience as an operational business coach, Lisa Roberts Zevi has created a concise, yet masterful work that somehow manages to cover just about everything you need to know in relation to setting up and running your own business, while simultaneously offering practical strategies to help overcome the inevitable fear that pursuing your entrepreneurial dream will see you fall flat on your face. Fear of failure is part of human nature after all. Illustrated with compelling first-hand accounts, The Business of Freedom not only gets to the heart of the way in which the brain's negativity bias tends to engender a fear of trusting your own intuition, but it also offers some effective examples of how to overcome this ever-present doubt in order to help you recognise your worth and find your true purpose in life. Wherever you are on your journey to self-employment, I highly recommend this book to anyone looking to achieve self-actualisation through the path of entrepreneurship.' Alexis Devereux, Founder of Capable Citizen Collective

Author Information

Lisa Zevi is a business coach, author and speaker who escaped corporate employment more than ten years ago. She is passionate about helping other professionals make the transition to working for themselves and uses the skills and knowledge gained during her previous working life to help entrepreneurs and business owners thrive and build successful businesses that work for them. Learn more at www.lisazevi.com

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