Overview

If you want to turn your ideas into a portfolio of great products that will boost the performance of your business then this book is for you. Whether you are a startup, serial entrepreneur or corporate executive this book will take you through what is involved in generating ideas, testing their viability and developing them into products. Once you master the simple concepts in this easy-to-read book, you will have an ability to continuously develop products that customers just love. The book is a quick read and takes you through a very direct, practical and business-minded approach to transforming ideas into products. The book also gives you lots of hands-on tips and advice on how to foster creativity and innovation in your personal life and in your business.CHAPTER BREAKDOWN CHAPTER 1 - CREATIVITY This chapter defines creativity and the sources of creative thinking. Are people naturally born creative or is creativity a skill that can be acquired through training? What are the resources and social connections that are required to foster creative thinking in people?CHAPTER 2 - INNOVATION This chapter starts by defining innovation and discussing the link between creativity and innovation. You will learn how innovation boosts economies and how innovation will help your business win customers from your competition. You will also learn about the different types of innovation and how to build your business strategy around each type of innovation CHAPTER 3 - CONTEXTIn this chapter you will learn how culture shapes innovation in your business. You will also learn about hiring innovative people and the role of knowledge in innovative businesses. Then you will learn about how to use your business' unique capabilities to enhance your innovativeness. Finally you will learn the importance of process and geographic location in business' innovation.CHAPTER 4 - IDEASThis chapter talks about the different ways to generate ideas for your products. You can source ideas from your staff, outside partners, from your customers, from manipulating what you know, from studying how products are used or assessing your market. This chapter discusses how you can make the most of each of these ways of sourcing ideas for your products. CHAPTER 5 - CONCEPTThis chapter teaches you how to take the ideas you generate and refine them into a viable concept for a product. This includes identifying a significant customer pain that your product addresses. This chapter also discusses how to identify your customers and how to conduct market research. The chapter rounds off by discussing how you can test the viability of your idea by a process called developing proof-of-concept.CHAPTER 6 - PROTOTYPE This chapter discusses how you can build an initial working model of your product and how to refine that product into the first version that you can mass produce and sell. This includes explaining what the minimum feature set is, discussing how you can acquire customers and feedback, testing your product and failing fast until you achieve product-market fit. The end goal of this chapter is to help you to release a minimum viable product from which you can build your business model and commercialize your product.CHAPTER 7 - PRODUCTThis chapter discusses how to build the framework that helps you to commercialize your product. This includes explaining the important factors of product design and how to package your product. This chapter also talks about how you can build your product roadmap to shape a path into the future. Then you will learn about the different ways you can legally protect your ideas and products from being copied by your competitors. CHAPTER 8 - IMPLEMENTATION This chapter explains how you can build a business model to scale up production and sell your product for profit. This includes defining what a business model is, describing your go-to-market strategy for and structuring your revenue model

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