Overview

Your brand is vital to the success of your business. Without a strong and effective brand, your marketing will flounder and sales will be difficult, even impossible. If you truly want to succeed in business, it is vital that you get your brand right before you start out. However, what makes a successful brand? What mistakes and pitfalls are likely to trip you up along your entrepreneurial journey? The Branding Nightmare is a quick and simple guide to help you avoid the most common branding mistakes, enabling you to build a brand that attracts your ideal clients from the get-go. Whether you're just starting out in business or you've been established for a few years, this book will highlight common pitfalls, showing both how to avoid them and how to correct the mistakes you may have already made. The Branding Nightmare will teach you the basic principles of branding; what you need to do; what not to do; and how to attract your ideal clients with even greater ease.

Full Product Details

9781789720082

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Reviews

The Branding Nightmare is the book for all who consider themselves as having a brand, whether business, professional or personal. Informative and relatable, The Branding Nightmare guides you through the many pitfalls faced when building, reviewing or enhancing a brand. Jae has found a delicate balance in his writing style and created a go-to guide for both the branding expert and the novice. - Catherine Labinjo, The Excellence Coach, www. tlconsultancygroup.com This book is a great starting point for any new business; however, it works equally well for established ones, especially if they are stuck in a rut, as this should help them escape the nightmare of bad, ineffectual Branding undermining their marketing efforts and costing them sales. Start-ups will also benefit from the general business hints and tips scattered throughout. I urge readers to take action after reading this book, then revisit it periodically to check how well they are doing in this important aspect. - John Holder, Business Growth Consultant and Author, www. profit-growth.co.uk I wish this book could have been written years ago.... it is packed with simple, easy to apply tips and techniques in plain language that 'even I' can understand. I re-read very few books but this is one that will get read again and again! - David Hyner, Motivational and Goal Setting Speaker, www.davidhyner.com A great book for start up and established business owners a like who want to raise their branding game, be more visible and aim for market leadership! - Kelly Teasdale, Business, Growth Expert, Trainer and Speaker, www.kellyteasdale.com

"""The Branding Nightmare is the book for all who consider themselves as having a brand, whether business, professional or personal. Informative and relatable, The Branding Nightmare guides you through the many pitfalls faced when building, reviewing or enhancing a brand. Jae has found a delicate balance in his writing style and created a go-to guide for both the branding expert and the novice."" - Catherine Labinjo, The Excellence Coach, www. tlconsultancygroup.com ""This book is a great starting point for any new business; however, it works equally well for established ones, especially if they are stuck in a rut, as this should help them escape the nightmare of bad, ineffectual Branding undermining their marketing efforts and costing them sales. Start-ups will also benefit from the general business hints and tips scattered throughout. I urge readers to take action after reading this book, then revisit it periodically to check how well they are doing in this important aspect."" - John Holder, Business Growth Consultant and Author, www. profit-growth.co.uk ""I wish this book could have been written years ago.... it is packed with simple, easy to apply tips and techniques in plain language that 'even I' can understand. I re-read very few books but this is one that will get read again and again!"" - David Hyner, Motivational and Goal Setting Speaker, www.davidhyner.com ""A great book for start up and established business owners a like who want to raise their branding game, be more visible and aim for market leadership!"" - Kelly Teasdale, Business, Growth Expert, Trainer and Speaker, www.kellyteasdale.com"

Author Information

Jae-Lex Linsey is an entrepreneur, international speaker and business growth trainer. Having learned through personal experience, he now coaches, teaches and mentors other business owners toward their own business success. At the core of Jae-Lex's teachings are his two unique branding formulae. Dead Brand Syndrome(TM) highlights the four key areas where business owners frequently fail, in regard to their branding. The antidote to Dead Brand Syndrome(TM) is Jae-Lex's branding success formula, known as Zest Your Brand(TM) - a blend of five key steps a business owner must take to establish a successful and thriving brand. With these two unique branding formulae, Jae-Lex has been able to resurrect and establish his own brand, which had reached the point of failure; and he has been able to coach, mentor and guide other business owners toward business success. Zoe Bennett, also known as The Motivational Queen, is a multi-award winning, international motivational speaker, whose core principles of, Through Adversity Breeds Success, have empowered countless individuals, globally.

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