Overview

Full Product Details

Author:   Daryl Fielding
Publisher:   Quercus Publishing
Imprint:   Laurence King Publishing
Dimensions:   Width: 14.40cm , Height: 2.40cm , Length: 19.80cm
Weight:   0.491kg
ISBN:  

9781529420173

ISBN 10:   1529420172
Pages:   232
Publication Date:   06 October 2022
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Reviews

In an industry which is currently engaged in a civil war between creative Cavaliers and reductionist Roundheads, this book provides a healthy blast of brutally honest common sense. This lesson is all the more urgent and convincing, given the lifetime of experience which lies behind it. * Rory Sutherland, Vice Chairman, Ogilvy UK * I would like to complain: you kept me up all night with your wonderful book which I couldn't book down. I'm knackered. But wiser for it. * Charlie Marshall, CEO & Founder, Loaf *

In an industry which is currently engaged in a civil war between creative Cavaliers and reductionist Roundheads, this book provides a healthy blast of brutally honest common sense. This lesson is all the more urgent and convincing, given the lifetime of experience which lies behind it. * Rory Sutherland, Vice Chairman, Ogilvy UK * I would like to complain: you kept me up all night with your wonderful book which I couldn't book down. I'm knackered. But wiser for it. -- Charlie Marshall * CEO & Founder, Loaf * I love it (especially the reference to Pluto having a cheeky cigarette around the back of the theme park rides!). This needs to be in all marketing/communication colleges. * Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide * Easy read, nice presentation of the branding process with examples. It will be very helpful for the students that haven't work on a brand before. * LENA LEKKOU - SAE ATHENS * Easy read, nice presentation of the branding process with examples. It will be very helpful for the students that haven't work on a brand before. * LENA LEKKOU - SAE ATHENS *

In an industry which is currently engaged in a civil war between creative Cavaliers and reductionist Roundheads, this book provides a healthy blast of brutally honest common sense. This lesson is all the more urgent and convincing, given the lifetime of experience which lies behind it. * Rory Sutherland, Vice Chairman, Ogilvy UK *

Author Information

Daryl Fielding has held senior roles in marketing, media and advertising. She has created new brand strategies across many categories, from Dove to Cadbury to Vodafone, and is a recognized speaker on brands and marketing leadership. She currently runs The Marketing Academy Foundation, a charity enabling young people from challenging backgrounds to follow in her marketing footsteps to a fulfilling and fun career.

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