The Big Book of Social Media: Case Studies, Stories, Perspectives

Author:   Robert Fine (University of Warwick, UK)
Publisher:   Yorkshire Publishing
ISBN:  

9780881441598


Pages:   312
Publication Date:   01 November 2010
Format:   Paperback
Availability:   Out of print, replaced by POD   Availability explained
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The Big Book of Social Media: Case Studies, Stories, Perspectives


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Overview

Not Business. Not Marketing. This is an IDEA book. Social media is not really about technology. It's about a cultural shift that is enabled by the evolution of technology. - Wayne Moses Burke, Founder of Open Forum Foundation, GoLuv Chapter Contributor I wasn't annoying. And I firmly believe that is the key to my social networking success. - Colleen Crinklaw, Alaska's Only Stand-Up Comedienne, Don't Dream It, Be It Chapter Contributor As international media was being shutout of Tehran, Breaking Tweets was able to continue its coverage as I built a trusted network of sources in Iran via Twitter. - Craig Kanalley, Breaking Tweets Chapter Contributor Learn how social media is affecting change around the world. Get immersed with the real-life drama of Mad Men characters on Twitter. See how nonprofit organizations are spreading their message and growing their organizational base. Gain Practical advice from leaders behind brand names like Olympus, CBC Radio, Network Solutions, Center for American Progress, and The Heritage Foundation.

Full Product Details

Author:   Robert Fine (University of Warwick, UK)
Publisher:   Yorkshire Publishing
Imprint:   Yorkshire Publishing
Dimensions:   Width: 19.00cm , Height: 1.70cm , Length: 23.50cm
Weight:   0.540kg
ISBN:  

9780881441598


ISBN 10:   0881441597
Pages:   312
Publication Date:   01 November 2010
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of print, replaced by POD   Availability explained
We will order this item for you from a manufatured on demand supplier.

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